May 26th, 2009 by Daniele I am delighted to announce that the MINI iPhone application we (Profero) showcased in Antwerp, OPENNESS, has finally launched. The app is part of the latest digital MINI activity to promote the new MINI convertible, Stay Open, and something completely different from the run-of-the-mill motoring iPhone applications available within the …
I thought this was an interesting idea by FIAT to take the relationship between music and advertising to another level with this promercial which aired last Sunday, 15 August and screened during a break in the Channel 4 reality show Big Brother. Fiat booked the entire three-minute advert break to show the music video and …
We’ve just launched a facebook app for Dr Pepper, it plays on the line ‘What’s the worst that could happen” You let Dr Pepper take over your status updates, the more embarrassing they are the more entries into the weekly prize draw of £1000 you get. Rating: 0.0/10 (0 votes cast) This entry was posted …
By James KirkPublished: December 24, 2011 at 13:10 Tags: facebook, Schweppes, Super Social, timeline Schweppes has released the successor of the Schweppes Profile App. A Facebook application which lets users create a personal look for their new Facebook Timeline profile design. Recently Facebook introduced the new redesigned profile page called Timeline to all Facebook users. …
ABBA brought us disco and still spawn catchy show tunes at an impressive rate. Ikea, the friendly furniture giant, won its way into our homes by serving up bookshelves and beds with a side order of… meatballs? Platonic unisex saunas. Eccentric, blob-shaped cars. A wrist-slashingly morose national cinema, which nevertheless claims a cozy role as …
It still seems to me that still one of the most untapped senses when looking at digital advertising is sound, especially as more and more people hook their computers up to stereo systems and invest in fancy headphones. It is interesting that in his essay in our book, Digital Advertising: Past, Present, and Future, that …
Cocks in advertising By Mark | Published: April 29, 2010 I’m speaking at the UK’s Plymouth University next week and as part of the session I’ll debut a new talk I’ve been toying with: Cocks in Advertising. A sheer abundance of subject matter we hear you cry… Before you start throwing suggestions, I’m starting with …
Huge congratulations to the winners of the Creative Social Hack-A-Chuck competition brought to you by Creative Social x Converse x Google+. The standard was extremely high all round and the judges had a hard job picking the winners… But there had to be a winner so, drum roll for……. Al Campbell and his team from …
Andres Colmenares is the co-founder of Imperfect Future, the company behind the first Internet Age Media Weekend, an event about the future of niche communication in Barcelona. Where did the idea for IAM Weekender come from? The idea comes from a question, a problem and a WTF! moment. We have been exploring the “future of …
Hacker, Maker, Teacher, Thief; Advertising’s Next Generation is flying off the shelf. We caught up with Gareth Kay (@garethk) who was one of the editors (and also Founding Partner of Zeus Jones San Francisco) and asked him a few questions inspired by some of the chapters from the book. What makes a great client? Real …
