The business change digital and social is creating is amazing. We have seen businesses being decimated (e.g. Blockbuster being destroyed by Netflix), a revolution at an industry level (e.g. the music industry and iTunes) and new businesses are coming through yet again which are quickly dwarfing their traditional counterparts (Zynga is now valued at more …
Although the last eighteen months have been a really challenging time for most people in the advertising industry, there is one sector that has positively blossomed as a result of the turmoil caused by the recession. As advertisers consolidated their spend into single agencies, many found that they just did not have the capability to …
Website developers very rarely take the time to learn about design psychology. Contrary to popular belief, most psychological design principles are relatively straightforward to learn and easy to implement. Taking the time to learn a few basic techniques can yield huge results, including increased user engagement, conversions and referrals. In simple terms, by taking psychology …
The phenomenon of YouTubers becoming the new celebrity is not a new one (see ‘Talent Tube: how Britain’s new YouTube superstars built a global fanbase’) but it is one I think many marketers still fail to grasp. I would guess that this is mostly because they are not in the demographic and for us ‘oldies’, …
Innovation Stories 2014 Thursday 26th June 09.00 to 13.00 DigitasLBi, E1 6RU We are back with our second instalment of Innovation Stories which promises a line-up as brilliant as the first. We’ve got innovation, we’ve got insights, we’ve got inspiration, and we’ve got them by the bucketload. We kick off with Melissa Andrada, and …
It still seems to me that still one of the most untapped senses when looking at digital advertising is sound, especially as more and more people hook their computers up to stereo systems and invest in fancy headphones. It is interesting that in his essay in our book, Digital Advertising: Past, Present, and Future, that …
In my latest interview of our Socials, I got to speak to the delightful Natalie Lam, ECD at Razorfish New York (one of our super member agencies) about her new start-up business, Youtubers, New York and the role for modern brands and advertising: What’s your That’s Me That is (i.e. the piece of work that …
Originally uploaded by Carolina Vallejo. When we thought the meeting at Castello di Nipozzano couldn’t get any better, brothers Marco and Saverio Lanza blew up our minds with their work. Under the name of Pastis the brothers started working together three years ago in Florence when they realized that each one in his own discipline …
Is contemporary art authentic, or a manufactured commodity product sold to an ill-informed capitalist consumer?”. In 2005, to answer this question, Carl Jones used the tools and techniques of Advertising and Contemporary Art to create El Crayolas. This ‘brand’ was circulated in the contemporary art world via art exhibits, billboards, street posters, TV, magazine, and …
Only 1 week to go before we have our next installment of our sell out (as always), Creative Social Presents. We are looking at everything that’s turning our socials on, getting them hot under the collar and red faced. FUCK THAT’S GOOD. Joining us in the hot seat, we have a brilliant line up of: …
