Project Sunroof for Google. It’s simple, tech enabled, scaleable. And it solves a real problem. I personally think it has never been tougher to launch a new independent business in the sphere of advertising/marketing? What do you see as your biggest challenges as a business? Many industries are going through big changes right now. we …
I am delighted to (finally) announce the release of our first book – Digital Advertising: Past, Present and Future: It has been a long road, the idea was first muted in Creative Social Berlin in the spring of 2007 and our original publisher pulled out, but after a huge team collaboration and with us deciding …
Founding partner of Deepend and Poke, trustee of the Design Council CABE and an ex-D&AD president, creator of bespoke suit company Social Suicide and now Creative Director of Fray. CS went along to have a chat with the one and only Simon Waterfall. CS: How did you get to where you are today? Simon: I’ve …
Can you give us a quick introduction to Monorex and Secret Wars. Monorex started first about 9 years ago as an art collective. It was a group of friends, mainly graffiti artists. We started out doing the Live Art exhibitions “Come meet Rex” at pubs in Camden, it was really just us trying to enjoy …
Promoting your company amidst a sea of competitors can be tough. Marketing is transitioning from monologue to dialogue, making consumer engagement absolutely essential when introducing a new brand. Compete among the best with creative promotion strategies that will help an audience remember your brand. Put down the business card and use your imagination to create …
For the last couple of years we are facing an increasing pressure on rates. We are talking about hourly rates. Because that’s how we usually bill our work: On an hourly basis. Let’s face it: There are now two pitches to win a client. The first pitch is to the marketing team. That’s where the …
Due to bad timing, the one essay we lost through the process of finalising the book, was the essay by Nik Roope (Poke London) and Iain Tait (Wieden & Kennedy) on Compression. They felt that once we got closer to publishing the book it was a little out of date and alas they did not …
The age of the brick-and-mortar store isn’t quite dead, despite what some people would have you believe, but it’s certainly true that e-commerce (or digital commerce) has become an everyday, well-accepted practice. Buying items online today simply isn’t a big deal; everyone does it and nearly all companies offer it. For this reason, it can …
Zero Waste Creativity. How often do you say to yourself about a brief, a trip or a meeting, ‘what a total waste of time’? Maddeningly often I suspect. And even when a project does come to fruition I’ll wager it was the result of many many meetings, many many ideas presented, many ideas ritually sacrificed …
Remember that time of your childhood when you spent hours and hours glued to your computer/ TV screen, frantically thumping the bottoms of a controller? When it was all about end of level baddies, making your Sims fall in love, and becoming the most successful railway operator in Africa? Well, for those of you who …
