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Get Involved: How You Can Shape the Future of Digital Advertising
One of the nicest emails I have ever received was from a woman who had read my chapter in the creative social book. She said that it had encouraged her to quit her job and interview for a new position in digital advertising. I wished her well and thought that was the end of it. A few weeks later she replied to say that she had got the job and talked about the book at her interview.
When we first had the idea for the book in Berlin it was to educate clients. We felt that an old school...
Read More Cool People Don’t Use Twitter.
The guys at Brandwatch did a data vis of Glastonbury. Beyonce got the most mentions, she doubled Coldplay who were second. Then followed U2. None of these bands are cool. Some bands you may or may not think are cool, The Kills, DJ Shadow, Laura Marling were at the very bottom of the list. What that says to me is that this idea that ‘influencers’ use twitter to spread the word about cool shit is nonsense and actually it’s just the same as everything else: mass boring celebrity shit rules....Cannes vs Tech Start-Ups. Did someone say bubble?
[caption id="attachment_4875" align="alignnone" width="518" caption="Credit: Bill Erikson"]
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It’s about that time when people in advertising get really excited about the South of France. Yes, it’s Cannes. I’m en route, as they say, we are doing a few cool things to promote our people power seminar – more below. But if I’m honest I’ll be thinking more about a bunch of kids and nerds in Union Square, NYC than the bold and the beautiful.
JWT has just inked a deal with TechStars, a seed-incubator for start-ups. Basically if you have an idea for...
Read More [/caption]
It’s about that time when people in advertising get really excited about the South of France. Yes, it’s Cannes. I’m en route, as they say, we are doing a few cool things to promote our people power seminar – more below. But if I’m honest I’ll be thinking more about a bunch of kids and nerds in Union Square, NYC than the bold and the beautiful.
JWT has just inked a deal with TechStars, a seed-incubator for start-ups. Basically if you have an idea for...
