Taking a very basic scoring system (Grand Prix 4, Gold 3, Silver 2 & Bronze 1), the country table across the Advertising and Viral categories looks as follows:

1st US (16)

2nd Brazil (10)

3rd(equal) Japan (8)

3rd(equal) UK (8)

5th Canada (7)

6th Spain (6)

In the context of this, a very impressive showing by Japan and good to see that this year was far less dominated by the US although CP&B did manage to bag Interactive Agency of the year yet again (inset). Obviously this changes if include websites and one country that would have fared far better would have been Sweden. Amazingly not a single winner in the advertising categories but still that Grand Prix