I am delighted to announce that our first book, Digital Advertising: Past, Present and Future is close to going into production – just a couple of tweaks and it will be ready.

The book itself is our first foray into publishing and represents a collection of essays from Socials covering the past, present and future of digital advertising. The full line-up can be found below.

If you are interested in getting an advance peak into the book, I suggest that you grab both issue 23 of Contagious Magazine which features Flo’s essay or issue 15 of Directory which features Sam and Dave’s essay – both are due out in the next couple of weeks.

If you want to be one of the first to know when the book is ready, please e-mail me @creativesocial.com or send a message to @creativesocial.

To whet your appetite, here is the table of contents:


  • When computers came with soldering irons by Simon Waterfall
  • When the 12k gif banner was King by Matt Powell
  • From Alpha to Better by Andy Sandoz


  • Anarchy VS Mainstream by Gustav Martner and Anders Gustafsson
  • Small is beautiful: doing good digital integration and the end of the big idea by Ale Lariu
  • What would Bill Bernbach think? by Sam Ball & Dave Bedwood
  • Would the last person to leave please turn out the enlightenment? by Laura Jordan Bambach
  • How advertising can become a friend whose company you enjoy, rather than just an annoying salesman who sticks his foot in the door by Sam de Volder
  • Why Don’t You Just Switch Off Your Television Set And Go And Do Something Less Boring Instead? by Jon Sharpe
  • Sound in Digital Advertising by Rafa Soto
  • The Latin Spirit by Fernanda Romano
  • When Sweden Rules the World by Patrick Gardner


  • Your Brand is an Ape by Chris Clarke
  • Agency of the Future by Daniele Fiandaca
  • Filter by Flo Heiss
  • Get Involved – How You Can Shape the Future of Digital Advertising! by James Cooper
  • Brands as People by Benjamin Palmer
  • Behavioural economics and what lies beneath by Mark Earls
  • Being Good by Johnny Vulkan
  • A Blast from the past from the future by Gavin Gordon-Rogers and Gemma Butler