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Big in Japan

Nice outdoor campaign from Japan. The campaign is to promote a new Swedish reality show called Big in Japan. They hooked motion detectors up to a billboard, and when triggered will set off camera flashes and screams from adoring Japanese fans. Could you make it big in Japan?

For those that are wondering, the show is about 2 swedes who have 1 month to make it big in Japan. Apparently this will then be taken into other countries as well.

I would have loved to have seen someone walk past it late at night when the streets are empty. I can only suppose that they turn the interactivity off late at night.

About Dan James Clarke

Dan James Clarke is a Marketing professional with prior experience assisting businesses with brand promotion via the web and social media. He is the founder of Personal Branding MAG, a site focused on internet marketing and online branding. His work has appeared in a variety of reputable media outlets, including Entrepreneur, Business Insider. He specialises in branding, internet marketing, iGaming and Fintech topics.

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