We’re all about to enter a new year, and this is the perfect time for you to start thinking about your social media strategy. What will be the dominant trends in 2022?

Technology is an ever-changing field. It’s hard to keep up with the latest trends and even harder to predict what will happen in the future! So we’ve done some research for you – here are some of the top social media trends that might be happening as early as 2022.

Let’s take a look at some of the top predictions that are emerging.

1) Social Media Will Become More Personalized

According to this prediction, social media platforms will adopt a more personalized approach. This means that rather than viewing generic posts from all your friends on Facebook or Twitter, you’ll be able to view content based off specific interests and preferences.

This is different from today’s social media platforms which prioritize posts based on how many likes or shares they receive. This future prediction would be great for the customer experience because it allows them to view more personalized information – without having an additional account!

2) You’ll Be Able To Live Stream From Virtually Anywhere

This prediction is pretty self-explanatory. In 2022, you’ll be able to live stream from virtually anywhere at any time using your smartphone! It’s an interesting development as today the technology only works on specific devices or requires a significant amount of data and bandwidth.

You may be able to live stream from the comfort of your own home! Right now, streaming platforms require users to have access to a reliable internet connection. But in the future, you could potentially live stream on Facebook or YouTube while sitting alone at home in the middle of nowhere.

3) Social Media Will Be A To-Do List, Calendar & Organizer In One

You’ll no longer need to use separate apps for everything! By 2022, Facebook Messenger may be able to replace your calendar app, task manager and email inbox.

You’d be able to send a picture of what you want from the grocery store straight to your husband as a reminder – and he would be able to reply with what time you should get home because he’s watching the kids while you shop!

4) The Rise Of Smart Technology & Robots

By 2022, it will start hitting the mainstream. Voice assistants like Siri will continue developing until they’re advanced enough to hold ordinary conversations. And by then, it won’t be too far-fetched to imagine a robot companion asking you about your day or offering to whip up an omelet while you’re busy writing your next novel.

5) Social Media Will Become More Secure

Nowadays, social media platforms are filled with scams and fake profiles – but in 2022, this will be a problem of the past. You can expect most companies to take security very seriously by then. Also, people who still aren’t careful about what they post online may start receiving warnings because of AI algorithms.

Once these algorithms have enough data on what types of posts tend to turn violent or result in negative consequences, they’ll know which users need more assistance in order to protect themselves from danger!

6) Brands Will Advantageously Use Artificial Intelligence To Engage With Users

In the future, you shouldn’t expect your favorite brands to only advertise with content – by 2022, most will use AI to interact with their customers and fans on social media. They might post a question about what type of product you’re looking for, or perhaps even analyze customer data in order to anticipate your needs before you even realize them!

7) Social Media Will Be A Place For You To Live Your Dreams

You’ll be able to monetize your passions! It may sound strange now – but in just a few years from now, if you’re passionate about something like cooking or dancing, you might be able to turn it into earning money online. This won’t happen overnight, though – there will be a lot of trial and error involved, along with some good old-fashioned patience.

8) You’ll Be Able To Broadcast From Anywhere In The World

By 2022, you might no longer need to be in the same room as the person or audience you’re broadcasting for! As mentioned above, streaming platforms will have advanced enough so that users can live stream anywhere – even if there’s nothing but an empty landscape behind them.

This is great news for individuals who are passionate about travelling or getting out into nature because it could mean more people enjoying wildlife through live streams rather than tourism. It’ll also make it easier for people to watch sporting events from home instead!

9) There Will Be More Virtual Reality Content

This one is pretty self-explanatory. VR content will continue being produced and released into the wild – it may even hit mainstream sooner than expected! But in order to create content that works with the most popular virtual reality headsets, companies will need to embrace diversity! The future of VR is bright if it reflects a range of interests & lifestyles.

10) Social Media Will Explore A New Niche: Our Cars

Because our vehicles are becoming smarter, you can expect social media platforms to evolve too! By 2022 your car might be able to connect directly with Facebook Messenger or another social media platform in order to keep you safe behind the wheel.

For example, if your sensors detect that you’re getting fatigued on long trips, a voice assistant in your vehicle could recommend taking a break or perhaps even streaming a concert from inside your car.

11) Social Media Will Help You Reach Your Goals & Improve Yourself

Whether you’re creating new habits, getting more exercise, or learning how to code, social media platforms will help you reach your goals! They’ll offer daily reminders and insights that can keep you both motivated and on track for success. In other words: No more getting stuck in research hell when it comes to finding answers online.

13) Social Media Will Let You Integrate Your Passions With Your Career

Right now, you may not feel like your job is exactly in sync with what you’re passionate about – but by 2022, that could change!

There will be more of an emphasis on merging work and play online, so if you want to merge your hobby with your job, there will be a better chance of making it happen. At the same time, you’ll have more opportunities to take an active role in shaping how your industry evolves!


The future of social media is bright! Social networks have come a long way since their inception, and it won’t be too much longer before they reach new heights. If you’re trying to get started on social media marketing now, I hope that you’ll consider these predictions on social media trends as well as tips for succeeding on various platforms.

Good Luck!