Technology Archive

The world is full of interesting things..

.. latest list from Creative Labs at Google: We are honored to be name checked in the doc. Good to say another Social also name checked – @rubbishcorp …
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Experimenting with HTML5-Banners

When we began working on our iPad ads (see: Building Advertising on the iPad) we of course needed to understand the possibilities of HTML5. We are aware that it will not immediately replace Flash, or maybe never will and just be an additional technology. But it has some features that are worthwhile exploring a bit deeper. Plus: Since flash is not working on the iPad, nor the iPhone, ads displayed when surfing websites are usually GIF fallbacks or just plain JPEG files. Wasted impressions – and this number is growing every month with the number of iPads sold. So…
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Building Advertising on the iPad

When the iPad came out it was immediately seen as the ultimate device for “publishing”. So it would not be long until magazines/publications would include advertising. But what we saw so far were just print-ads as JPG stills, maybe enhanced with video that was streamed from the net. When offline, the “interactive” video-ad is just a print-ad on the iPad. Boring. So we began to think about how ads on the iPad should work. Since we are at the beginning of a “new era” we had no guidelines to follow…
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It’s all about the experience – Nike AIR Live Show

It was at least challenging working with Nicolas Pimentel -Director of + castro innovation house- on this project for Nike. The objective was to do something different for the launching of new Nike Air Max in Argentina. So this idea sprang up, mixing online and offline worlds at the same time in a unique racing experience. The Nike Air Live Show consists in an magnetic platform that allows Air Max shoes to float 1.6 inches from the surface while, at the same time, a mechanism receives the sign from the web that make the shoes move forward….
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A website you can visit. Literally.

Every once in a while we need to clean the website's fountain.

With the help of fellow Socials Piero and Tom from Unit9, we’ve created what we think might be the first destination website – www.mexicoviapacifico.com. At the moment, we have 4 live pages on walls in Mexico and Venice, CA. It took a lot of trips to Mexico finding locations and waiting for TelMex to install broadband. When we need to optimize the site we have to hire a sign painter, and of course…
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Are you Chrome Fast?

google chrome fastball To celebrate Google Chrome – as you all know, a fast browser – we collaborated with Google Creative Lab, BBH NY and B-Reel to create Google Chrome Fastball – a race across the Internet. This is the second day it’s been live and we’ve all ready had 57.000 play the game. Here’s how you play. Your task is to help a ball through a series of linked YouTube videos. When the ball gets stuck you move it along by quickly solving a challenge. Each of these imbedded games uses web services such as…
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Being an early abandoner is an option

We are overwhelmed. Bombarded. Stunned. Overexposed. Every X amount of days, something new grabs the attention of all the people who, in one way or another, work in or is related to the new technologies and/or new media (communicators, advertisers, economists, technologists, researchers, journalists, and a loooong etc.) in a furious and apparently unstoppable manner. Suddenly, everything should be absorbed ASAP. That Kindle makes Amazon sell more ebooks for the Holiday Season than traditional books; that trying Formspring.me is a must because everyone is using it and we feel like trying it even if we don’t really know if it’s…
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F1 Status Update

For the early-nerds about to watch the Malaysian GP qualifying, just starting now..! We (Work Club & Pirata) have hopefully made the experience a little bit better for the McLaren fans amongst you with The Race 1.0b. A live status update from the car. More compiled than designed, it’s there to augment the TV and Twitter experience. Check it out whilst the car is on the track, as it delivers live telemetry and updates from both the pit and the minds behind the car at McLaren’s UK HQ. Now i’m tri-screen with the TV, Twitter…
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New LEGO app from Pereira & O’Dell

123109_rg_iPhoneLEGO_01 The Japanese seem to know a thing or two about mobile which is probably good news for those lovely people at Pereira and O’Dell (we will never forget San Francisco) whose first Lego iPhone app has reached number one in the Japanese free apps chart: 55322453-8066e32dcb629423143ee0f3b2aeb66d.4b477116-full If you want to check it out, you can download it here….
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New shoes for a new world.

adidas have become the first company to add augmented reality to their products, according to Wired Magazine’s article. In February, adidas originals will release augmented reality enabled trainers which can be activated on adidas.com – presenting an adidas originals virtual world which can be controlled by manipulating the trainer. Chris Barbour of adidas is quoted as saying: We are not trying to mimic a real-world look, we have a more stylized, pop-up book creative approach…the neighborhood…
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