Digital Advertising: Past, Present, and Future is a collection of essays from 24 Digital Creative Directors and business leaders, curated and edited by Patrick Burgoyne, editor of Creative Review, and Daniele Fiandaca, co-founder of Creative Social. It aims to cover some of the most important topics facing the industry through charting the past, present, and future of the digital adverting industry. Topics include what we can learn when the 12 KB GIF Banner Was King, what doing good digital integration is and the end of the big idea, why Sweden rules the digital advertising space, why agencies need to start being good and what does the agency of the future look like.
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5 out of 5 stars You need this book 15 April 2011
The writing is bright, passionate, thought provoking and entertaining and for those with ‘not enough time to read books’, handily split into manageable bite-sized essays. Whether you are just starting out in the industry or just trying to catch up, get this and you’ll get on better.
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