Promoting your company amidst a sea of competitors can be tough. Marketing is transitioning from monologue to dialogue, making consumer engagement absolutely essential when introducing a new brand. Compete among the best with creative promotion strategies that will help an audience remember your brand. Put down the business card and use your imagination to create a memorable marketing experience for your potential customers.
Viral Video Branding
Videos make the online world go ’round. Include your brand name in a video that goes viral and you’re golden. But how does one go about creating a viral video? Cute kittens, funny kids and amazing marriage proposals might capture someone’s attention, but these ideas are overdone and might not pair up well with your brand’s image. Instead, Kissmetrics suggests creating an explainer video that is practical, interesting or surprising as well as related to your business goals. For instance, if you’re a web designer, a video on WordPress or HTML basics can keep readers engaged and tuned in. You don’t need to be a film expert to create successful video campaigns, Shutterstock footage can be used to incorporate b-roll and transitional elements for professional appeal. Remember that fun videos around the office or instructional how-to guides all become a part of your content marketing strategy and shouldn’t be neglected.
The Power of Limited Edition
People want what others can’t have and limited edition products harness the power of this desire. This brand promotion strategy is perfect for businesses that sell collectibles, such as dolls, paintings or books, as these items are usually rare by default. However, if your company isn’t in the doll business, don’t despair! Limited edition packaging is another way to add exclusivity to your products. This marketing method is most effective when small batches of these special products are sold to loyal customers, like Mac, a high-end makeup brand, did with its Wonder Woman collection. The 33-piece collection was distributed to bloggers and influencers before hitting the public market. Furthermore, limited edition packaging reinforces the idea among customers that your brand is sought after.
Guerrilla marketing has been adopted by small and medium businesses because of its low-cost and effectiveness but it requires an equal dose of creativity and preparation. The latter is particularly important. According to Creative Guerrilla Marketing, thinking about your strategy ahead of time will ensure you place your brand in front of your audience when they least expect it. Entrepreneur suggests finding your company’s essence and tailoring your guerrilla stunt around it. Doing so will allow you to create a more personal connection with your audience and build a favorable image for your business.
Cross promoting can be a budget-friendly way to get your company’s name out there. When choosing a business to team up with, opt for one that complements your brand. For example, a caterer could work with an event planner or a mattress company could come together with a home decor business. You can keep things traditional by creating a newspaper ad with both brand names or think outside the box, like Heinz and Ore-Ida did when they promoted Ore-Ida French fries through Heinz bottle labels. Whichever option you go for, always make sure that the marketing tactic benefits both companies equally.
Host a Free Event
Everyone loves free stuff. Make an impact with event marketing. Marketo explains it as, “the process of developing a themed exhibit, display, or presentation to promote a product, service, cause, or organization leveraging in-person engagement.” Hosting an event not only encourages consumer engagement, but it also creates a positive brand image. Marketing events also have the added benefit of openness. In other words, attendees are already open to hearing about your company and what is has to offer. This can be difficult to establish over the phone or at an open conference. Depending on your budget and preference you can choose to host online events through webinars, live streaming or organize an offline event, like a seminar or lunch.