Most interesting Creative Leaders of the digital generation

A good friend asked me a fascinating question last week – if you were to pick the 5 most interesting / decorated ECD’s of the digital generation who would you pick e.g. Who are the John Hegarty’s or Patrick Collister’s of now? Clearly there are two questions in there and while they are certainly going to overlap. On the awards side, doing a light analysis of the Big Won of the last 7 years (a more detailed analysis might differ slightly but should not be significant):

1. Rob Reilly – CP+B Boulder (516 points)
2. David Lubars – BBDO New York (237)
3. John Mescall – McCann Erickson melbourne (mostly Dumb Ways to Die) (234)
4. P.J.Pereira – Pereira & O’Dell (199)
5. Nick Worthington – Colenso BBDO Auckland (186)
6. Andrew Keller – CP + B (184)
7. Paul Brazier – AMV BBDO (151)
8. Ted Royer – Droga5 New York (146)
9. Jeff Benjamin – CP+B to JWT NY (146)
10. Chris Garbutt – Ogilvy Paris (102)

However the question of ‘who are the most interesting Creative Leaders of the digital generation’ is a little more intriguing. So I asked that exact question to a cross section of our Socials. Here are who they chose (I have not attributed the quotes simply because at this point it was a very casual remark but if you want a deeper piece, then please share this post or let us know in the comments):

Ale Lariu, ECD at Frog & Co-founder, SheSays

Best Known for:

MasterCard Priceless Picks iPhone app from Kelly McCormick on Vimeo.

Nominated for: “The amazing work she has done alongside Laura, with SheSays. They pioneered something that now has thousands of ramifications with a new ‘women’s group’ is born everyday.”

Alexander Schill, Managing Director, Serviceplan

Best Known for:

“For my money, the most interesting creative at the moment is Alexander Schill at serviceplan. Almost everything they do is interesting. And while he is not an ECD as such, someone has to goad them and that has to be Alex”

Alexandra Jugovic, Creative Director and Founder, Hi-Res

Best Known for:

More about Requiem for A Dream here and while it falls outside the decade criteria, one of the true timeless pieces of digital content.

Nominated for “never selling out and remaining artists at heart. They inspired me immensely back in the day with their experiments for clients and their pure art projects. Out of all the agencies I can think of, few have managed to merge art and commerce as well as they have.”

Bob Greenberg, Founder, R/GA

Best Known for:


“R/GA is probably the best positioned agency for the future.”

Colleen DeCourcy, Global Co-Executive Creative Director at Wieden + Kennedy

Best Known for:

Nominated: “For making the transition from a purely digital player to global ECD for W+K”

“A truly ACE lady.”

Dave ‘back soon’ Bedwood & Sam Ball, Creative Director @ M&C Saatchi

Best Known for:

Emirates Airlines – Non Stop Fernando from Kit Lynch-Robinson on Vimeo.

“To have won Cannes’s Interactive Agency of the Year in 2008 while being so lean and mean was fantastic”

Flo Heiss, former ECD, Dare 

Best Known for:

Iain Tate, ECD, Wieden & Kennedy

Best Known for:

Jeff Benjamin, Ex CCO, JWT

Best Known for:

Nominated: “For overseeing what’s arguably one the best digital runs of any agency at Crispin in the noughties”

Lars Bastholm, Global CCO, Google, The Zoo

Best Known for:
Lots of lovely Nike work

+ this:

Laura Jordan Bambach, Creative Partner, Mr President & Co-founder, SheSays

Best known for:

Mini Cooper Works – Ave a Word from Dom O’Brien on Vimeo.

Nominated: “For consistently making interesting work” and, of course, for co-founding SheSays

Michael Lebowitz. Founder & CEO, Big Spaceship

Best known for:

Nominated: “For keeping Big Spaceship relevant for over a decade”

“What impresses me about them is that they’ve stuck around as an independent agency for as long as they have and are doing better than ever now (in terms of both size and revenue).”

Nils Leonard, CCO, Grey London

Best known for:

Nominated: “For his skillful turnaround of Grey and his commitment to women and diversity in general.”

Nick Law, ECD, R/GA

Best known for:

“I can’t think of anyone else that has really had a meaningful timeless impact other than him.”

Nicke Bergstrom, Founder, Einstein & Chaos

Best known for:

Nominated “For most things he delivered at FarFar”

P.J.Pereira, CCO, Pereira O’Dell

Best known for:

“What he has done with his agency is amazing. And has a best seller fantasy book in Brazil to boot. Super interesting and super talented”

Rei Inamoto, formerly CCO, AKQA, New York

Best known for:

Ted Persson, Co-founder, Great Works & Partner, North Alliance

Best known for:

Please note this exercise was by no means scientific and feedback was only sought from our followers and some of a Socials – it is simply a snapshot. If you would like us to do a deeper, more scientific piece to find out who the most interesting Creative Leaders are, then please share this post and feel free to comment. I for one know quite a few Socials who probably deserve to be on the list.

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