#CSInterviews Georgia Barretta

In the second of this week’s series of interviews I caught up with Georgia Barrett, UK Design Director of Geometry Global. While not a Social just yet, she is a regular speaker and quickly become a good friend of Creative Social (thanks):

What is exciting you right now?

Inter-cultural, inter-disciplinary collisions

Last week we hosted CS Fresh in London. How important do you think it is for creatives to stay fresh and connected to culture?

Creatives who are not drawing from the life blood of culture are booming into the over subscribed void of marketing rhetoric where noise -bites cluster around weak account execs and scared junior marketeers and where consumers darkest suspicions are underlined with the various shades of grey and flesh coloured scamping pens that feature on 70s sewing patterns from wristers desks in the 80’s.

You recently joined me on the Token Man Initiative, setting out to educate men about the challenges women face when being in the minority. If there is a single behaviour change men could make to make it easier for women to succeed in the workplace, what would it be?

Learning to feel comfortable with an appreciation and even a dependance on some of the gender differences women bring to the workplace

Would you consider yourself a Hacker, Maker, Teacher or Thief?

A combination of them all

You live in London. What are the must dos for anyone visiting?

SouthBank/Tate modern
Hyde Park/Serpentine
Columbia Road flower Market

What trend do you think has the potential to most disrupt brands?

Sharing – not of heroes and brands but issues and solutions

What’s your definition of culture?

The collective noise of unadulterated person-hood-ly idiosyncrasies

Do you think that brands/advertising are killing culture?

No. Currently they’re not that powerful. What they are doing is anaemically reflecting real culture back to hoards of gullible boring people.

What is the best example of a brand adding to culture?

Frieze London

Art | 41 | Basel | 2010 | Art Unlimited | Ugo Rondinone | Gladstone Gallery | New York
Design Basel/Miami/HK

If there was one thing in advertising you could fix, what would it be?

To make the creative process less circuitous and more demanding of personal responsibility and infallible ownership

What piece of work from the last 12 months made you think F**k Me That’s Good?

Tama Art University in Japan by Mr DESIGN

What’s the best piece of advice you have been given?

Start somewhere

What’s the one piece of advice you would give to young creatives coming into the industry right now?

Learn who to read, how to write, what to say

If you could do one thing differently, what would it be?

Do daily espresso with an luminary from a different industry

Georgia will be speaking in more depth about the best piece of advice she has ever been given at Shoreditch House on 27th May 2015 at 7pm. If you are a member, bookings can be made through House Seven. If you’re not, find a member who will take you

Alternatively you can book tickets to our next CS Presents on 2nd June in London here

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