The guys at Brandwatch did a data vis of Glastonbury. Beyonce got the most mentions, she doubled Coldplay who were second. Then followed U2. None of these bands are cool. Some bands you may or may not think are cool, The Kills, DJ Shadow, Laura Marling were at the very bottom of the list. What that says to me is that this idea that ‘influencers’ use twitter to spread the word about cool shit is nonsense and actually it’s just the same as everything else: mass boring celebrity shit rules.
