Are Blogs Dead? Many often wonder if the informative and descriptive qualities of blogging are still relevant in a world dominated by short-form content and visual marketing strategies.
However, the unique advantages of blogging should never be underestimated. As 90% of businesses use blogs for marketing purposes, blogging undoubtedly remains crucial for sustained website traffic and Search Engine Optimization (SEO), product promotion, and communication with the customer base.
The Benefits Of Blogging For Business
Business Blogging is a marketing component widely used to gain online visibility, provide information, act as a content repository, and nudge potential customers to discover certain products and services.
As a marketing channel like emails, social media, and direct mail, business blogging also aims at increasing growth.
Now, let us discuss some benefits of blogging.
1) Blogs Drive Website Traffic
Blogs are created to deliver on a global scale helpful information, guides, and relevant content to a broad customer base. They contain information that product users and prospects can refer to anytime.
As a result, business blogging can bring 55% more traffic than blog-agnostic businesses.
Moreover, optimizing blog content for specific customer segments from different geographies to demographics invites more traffic to the official website.
Many business and content managers repurpose blog content for their social media posts. They can also share links for specific blog posts available on their website to social media users. It pushes additional traffic from social media to the website and helps establish a brand voice in a competitive market.
2) Impact On Lead Generation And Conversions
A well-optimized blog with value-added knowledge and fresh ideas can persuade potential customers to lean more toward the product and services of a business.
The use of business blogging can result in 126% more lead growth than non-blogging brands.
Also, blog posts on search engines provide an opportunity to generate more leads every day.
With blogs, brands can promote their collaterals like whitepapers, case studies, and other content assets. All these elements make a formidable marketing enabler for long-term business growth for brands.
3) Well SEO Optimised Blogs Improved Visibility In Search Results
Blogs can help with the SEO goals of digital marketing teams. When blogs contain the precise information internet users are looking for, it assists the SEO.
Adding keywords in blog posts and performing on-site and off-page SEOs ensure more visibility to blog posts and make websites rank higher on the Search Engine Results Page (SERP).
4) Engagement And Positive Customer Experience
Blogs are ideal for businesses looking for more engagement on their content and digital marketing touchpoints.
Business blogs can persuade new and existing customers to exchange information. Also, they provide products and services posts that consumers can share on other platforms. Therefore, blogs can enlighten and assist customers while positively impacting inbound traffic.
5) Blogs Are Integral To Building Positive Customer Experiences.
When clients can get authentic information and tips directly from the brand website, they can confide more in the brand.
Furthermore, blogs have spaces for reviews, suggestions, and other forums to host a conducive space for exchanging information. It assists digital marketers in fathoming the customer’s feedback and expectations.
6) Enhance Brand Awareness
The success of brands pivots not only on their visibility but also on being able to stand out among the competitors.
Authoritative blogs with quality content generally rank higher on the SERP. It helps customers understand the authority and range of specialization of brands.
Therefore, a calibrated blog strategy is essential for increasing brand awareness and growth.
7) Alignment With Email Marketing Funnel
Another benefit of blogging is that it enables digital marketers to get hold of prospects’ email addresses by persuading them to subscribe to the blogs to deliver personalized content and news via emails.
The collected emails could be integrated with the content marketing funnel. It gives businesses a direct channel of access to the customer to forward more brand-related communication and promotional emails.
8) Draw Inbound BackLinks
When businesses showcase informative, user-friendly, and evergreen content, they can draw inbound links from other websites, social media posts, and blogs as more people find the blogs useful for their writing purposes.
As backlinking is an important ranking signal for search engines, blogs can help brands improve their visibility.
Besides that, digital marketers can utilize internal linking to build a cohesive content ecosystem in the website that sustains leads and customers’ curiosity while proselytizing new topics.
9) Creation of Demand
Blogs could also be helpful for demand generation. For example, they could offer thought leadership content and provide previews of new releases, updates, developments, and future roadmaps. It is an effective strategy for nurturing a consistent knowledge base and curiosity about the products in the market.
Furthermore, customers can understand the brand’s focus and the impact they are trying to offer via their solutions.
10) Blogs As A Medium For Product Promotion Using Influencers
Influencers command a significant command in purchasing their sizeable fan base. Influencer marketing can be integrated into marketing campaigns to produce product-related blog posts and other collaterals. These blog posts will create significant brand awareness among a broad audience and could bring more traffic.
11) Long Lasting Results
Blogs are updated to remain relevant with a more consistent flow of information and the latest data. Such well-oiled blogs rank higher on SERPs. These blogs are doors for consistent traffic inflows. Over a considerable period, significant traffic will lead to the website, and more conversions will occur.
Content marketing and blogging share the same goal of growth. Businesses that build a positive legacy should consider blogging more relevant than ever.
With a sharp focus on insightful blogging, proper SEO techniques, and an omnichannel strategy for distribution, a synergized digital marketing strategy can achieve new heights.