Founding partner of Deepend and Poke, trustee of the Design Council CABE and an ex-D&AD president, creator of bespoke suit company Social Suicide and now Creative Director of Fray. CS went along to have a chat with the one and only Simon Waterfall. CS: How did you get to where you are today? Simon: I’ve …
Promoting your company amidst a sea of competitors can be tough. Marketing is transitioning from monologue to dialogue, making consumer engagement absolutely essential when introducing a new brand. Compete among the best with creative promotion strategies that will help an audience remember your brand. Put down the business card and use your imagination to create …
The phenomenon of YouTubers becoming the new celebrity is not a new one (see ‘Talent Tube: how Britain’s new YouTube superstars built a global fanbase’) but it is one I think many marketers still fail to grasp. I would guess that this is mostly because they are not in the demographic and for us ‘oldies’, …
We have just launched our new Creative Social book, Hacker, Maker, Teacher, Thief; Advertising’s Next Generation. Comprising 35 chapters by 35 brilliant authors, it covers umbrella topics advertising, creativity, culture, education, innovation and the future. The authors pose questions such as, Is digital collaboration the death of idea ownership? How can copying make you more …
Website developers very rarely take the time to learn about design psychology. Contrary to popular belief, most psychological design principles are relatively straightforward to learn and easy to implement. Taking the time to learn a few basic techniques can yield huge results, including increased user engagement, conversions and referrals. In simple terms, by taking psychology …
May 26th, 2009 by Daniele I am delighted to announce that the MINI iPhone application we (Profero) showcased in Antwerp, OPENNESS, has finally launched. The app is part of the latest digital MINI activity to promote the new MINI convertible, Stay Open, and something completely different from the run-of-the-mill motoring iPhone applications available within the …
I thought this was an interesting idea by FIAT to take the relationship between music and advertising to another level with this promercial which aired last Sunday, 15 August and screened during a break in the Channel 4 reality show Big Brother. Fiat booked the entire three-minute advert break to show the music video and …
We’ve just launched a facebook app for Dr Pepper, it plays on the line ‘What’s the worst that could happen” You let Dr Pepper take over your status updates, the more embarrassing they are the more entries into the weekly prize draw of £1000 you get. Rating: 0.0/10 (0 votes cast) This entry was posted …
By James KirkPublished: December 24, 2011 at 13:10 Tags: facebook, Schweppes, Super Social, timeline Schweppes has released the successor of the Schweppes Profile App. A Facebook application which lets users create a personal look for their new Facebook Timeline profile design. Recently Facebook introduced the new redesigned profile page called Timeline to all Facebook users. …
ABBA brought us disco and still spawn catchy show tunes at an impressive rate. Ikea, the friendly furniture giant, won its way into our homes by serving up bookshelves and beds with a side order of… meatballs? Platonic unisex saunas. Eccentric, blob-shaped cars. A wrist-slashingly morose national cinema, which nevertheless claims a cozy role as …
