Nearly 3 years after the idea was first muted (That book), it finally looks like we will be finally publishing our first Creative Social Book. Why the delay? Well we did have a publisher but unfortunately once most of the hard work had been done, the publisher decided they wanted something else and we decided to part ways. Anyway twelve months on from the first set of essays being submitted, we have finally got round to wiping the dust off and moving forward with the book. It would have been a travesty to let the essays die as they make a fascinating read about the past, present and future of digital advertising. Confirmed authors include such luminaries as Alessandra Lariu, Anders Gustafsson, Andy Sandoz, Benjamin Palmer, Chris Clarke, Dave Bedwood, Fernanda Romano, Flo Heiss, Gustav Martner, John Sharpe, Iain Tait, James Cooper, Johnny Vulkan, Laura Jordan-Bambach, Matt Powell, Rafa Soto, Sam Ball and Simon Waterfall.
Why a book you might ask? Why not put the essays on the blog? Well quite simply we recognise that digital is not always the best medium and in this case we thought it would be nice to have something physical to represent a point in time – obviously we will try and make sure that there is a kindle friendly version for all those who have moved beyond print.
Anyway it looks like the we are going to self publish and the team (which also incorporates Flo H and Laura B) is no doubt going to enjoy learning the challenges of self publishing (none of us have done it before). So please feel free to share any tips you might have. However we are going to need help and are looking for volunteers based in London to help. In particular to:
Set out the book in in-design (or equivalent)
Proof read the book
We cannot pay but promise you will get the necessary credit. If you are interested, please e-mail daniele at creativesocial.com or tweet us @creativesocial. We are also looking for sponsors to help with the launch and any other incidental costs.
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