I am delighted to (finally) announce the release of our first book – Digital Advertising: Past, Present and Future:

It has been a long road, the idea was first muted in Creative Social Berlin in the spring of 2007 and our original publisher pulled out, but after a huge team collaboration and with us deciding to self publish the book ourselves, I am delighted to be able to announce that the book is now live. As a I have already said this could only have happened with such an amazing team collaboration: first of all the book actually has a total of 24 authors covering the following topics:


  • When Computers Came with Soldering Irons by Simon Waterfall
  • When the 12 KB GIF Banner Was King by Matt Powell
  • From Alpha to Better: Online Advertising, from Then till Now by Andy Sandoz


  • Anarchy vs Mainstream by Gustav Martner and Anders Gustafsson
  • Small Is Beautiful: Doing Good Digital Integration and the End of the Big Idea by Ale Lariu
  • What Would Bill Bernbach Think? by Sam Ball and Dave Bedwood
  • Would the Last Person to Leave Please Turn Out the Enlightenment? by Laura Jordan Bambach
  • How Advertising Can Become a Friend Whose Company You Enjoy, Rather Than Just an Annoying Salesman Who Sticks His Foot in the Door by Sam de Volder
  • Why Don’t You Just Switch Off Your Television Set and Go and Do Something Less Boring Instead? by Jon Sharpe
  • Sound in Digital Advertising by Rafa Soto
  • The Latin Spirit by Fernanda Romano
  • When Sweden Rules the World by Patrick Gardner


  • Your Brand Is an Ape by Chris Clarke
  • Is Peep Culture the New Pop Culture? by Chris Baylis
  • Filter by Flo Heiss
  • Get Involved: How You Can Shape the Future of Digital Advertising by James Cooper
  • Brands as People by Benjamin Palmer
  • Behavioural Economics and What Lies Beneath by Mark Earls
  • Being Good by Johnny Vulkan
  • Agency of the Future by Daniele Fiandaca
  • A Blast from the Past from the Future by Gavin Gordon-Rogers and Gemma Butler

As importantly though it would not have happened without Laura Jordan Bambach, Flo Heiss and Patrick Burgoyne who formed the initial committee to drive the book forward and curate such an amazing line-up of speakers.

Without them this book would not have happened – thanks, you have been fantastic. In addition huge thanks needs to go to Bertrand Carrara who designed the cover and has supported on all the marketing material – thanks for being so responsive and so damned patient with me.

Thanks also go to Louisa, Chris B (and Eli), Scott R, Pete P for doing the final review, Tony S and Oscar for helping us get the Kindle version, everyone who has submitted such positive reviews to the book ie Rory Sutherland, Mattias Hansson, Danielle Sacks and Tim O’Kennedy and finally Dave and Mark (from Renegade Media) for supporting with the PR efforts. And obviously a big thanks to Mark for continuing to be such a fantastic partner on Creative Social.

Anyway over the next couple of months we will be providing additional content on this blog to support the topics covered in the book (look out for #csbook on twitter). In the meantime do feel free to order the book and do let us know what you think. I would note that currently it is only globally available on Lulu although a kindle version should be available later next week while the book will get full distribution in the next 5-6 weeks (let’s try and get it in a book shop).

Hope to see some of you at the official London book launch this coming Thursday. New York book party also coming soon.