The business change digital and social is creating is amazing. We have seen businesses being decimated (e.g. Blockbuster being destroyed by Netflix), a revolution at an industry level (e.g. the music industry and iTunes) and new businesses are coming through yet again which are quickly dwarfing their traditional counterparts (Zynga is now valued at more …
The phenomenon of YouTubers becoming the new celebrity is not a new one (see ‘Talent Tube: how Britain’s new YouTube superstars built a global fanbase’) but it is one I think many marketers still fail to grasp. I would guess that this is mostly because they are not in the demographic and for us ‘oldies’, …
Website developers very rarely take the time to learn about design psychology. Contrary to popular belief, most psychological design principles are relatively straightforward to learn and easy to implement. Taking the time to learn a few basic techniques can yield huge results, including increased user engagement, conversions and referrals. In simple terms, by taking psychology …
By James KirkPublished: December 24, 2011 at 13:10 Tags: facebook, Schweppes, Super Social, timeline Schweppes has released the successor of the Schweppes Profile App. A Facebook application which lets users create a personal look for their new Facebook Timeline profile design. Recently Facebook introduced the new redesigned profile page called Timeline to all Facebook users. …
May 26th, 2009 by Daniele I am delighted to announce that the MINI iPhone application we (Profero) showcased in Antwerp, OPENNESS, has finally launched. The app is part of the latest digital MINI activity to promote the new MINI convertible, Stay Open, and something completely different from the run-of-the-mill motoring iPhone applications available within the …
It still seems to me that still one of the most untapped senses when looking at digital advertising is sound, especially as more and more people hook their computers up to stereo systems and invest in fancy headphones. It is interesting that in his essay in our book, Digital Advertising: Past, Present, and Future, that …
In my latest interview of our Socials, I got to speak to the delightful Natalie Lam, ECD at Razorfish New York (one of our super member agencies) about her new start-up business, Youtubers, New York and the role for modern brands and advertising: What’s your That’s Me That is (i.e. the piece of work that …
Originally uploaded by Carolina Vallejo. When we thought the meeting at Castello di Nipozzano couldn’t get any better, brothers Marco and Saverio Lanza blew up our minds with their work. Under the name of Pastis the brothers started working together three years ago in Florence when they realized that each one in his own discipline …
Estamos encantados de anunciar que Hacker, Maker, Teacher, Thief ya está disponible en español. El libro contiene 31 ensayos de 35 extraordinarios directores creativos y líderes de agencias digitales alrededor del mundo. La edición en español también incluye cuatro contribuciones originales de profesionales latinoamericanos como José-Carlos Mariátegui y José Aburto de Wunderman Phantasia, Daniel Granatta …
Is contemporary art authentic, or a manufactured commodity product sold to an ill-informed capitalist consumer?”. In 2005, to answer this question, Carl Jones used the tools and techniques of Advertising and Contemporary Art to create El Crayolas. This ‘brand’ was circulated in the contemporary art world via art exhibits, billboards, street posters, TV, magazine, and …
