Advocacy and social media are critical components of any brand’s growth in the digital age. All marketers must ensure that their channels effectively communicate the company’s message. Informing clients is the first step toward them becoming advocates for your business, thereby assisting you in acquiring new clients.
With the variety of touch points available on social media, it makes sense to manage your audience effectively across multiple accounts. However, this comes at a cost: increased workload and stress associated with managing multiple accounts across multiple platforms, particularly if you manage multiple accounts across multiple platforms such as Facebook, Twitter, Instagram, and Pinterest.
With the amount of information shared online, even your audience may have difficulty keeping track of your web page. Nobody wants to be a social media manager, even more so if they are already overburdened with tasks that consume the majority of their time during the week.
This emphasises the importance of having multiple representatives handle your accounts, so that at any given time, at least one person is available to respond to clients and potential clients. This also means you can collaborate on effective content and keep an eye on one another’s work!
In this article, we will discuss audience development and provide examples of how businesses use various approaches when building an online audience through the use of Facebook, Twitter, and Instagram accounts.
But first, let’s discuss why businesses should consider using multiple social media channels.
Why Use Multiple Social Media Accounts?
Some of the most important benefits of having a second account on social media include:
1.Having Another Channel To Promote Your Brand
This means you do not have to worry about sharing content between your accounts and can give each one its own unique voice or personality, which can help build interest in both channels. You may even find that certain accounts are better suited for certain types of content, meaning you will be able to share more relevant information with fewer people at once.
For instance, having a single Facebook page and a single Twitter account means that fewer people will see your business’s changes than if they could simply follow you on Facebook and then only when it is updated on Twitter.
2. Improved Content Ideas
If you use more than one account, you may find that the tone, frequency and general feel of each channel are different. This means it will be easier to come up with content for your audience on other channels.
It also means that you are able to spread out information when appropriate, particularly important if you intend to share multimedia posts. You might not have enough room in a single post, but in two or more, they would fit perfectly.
3. Having Several Handles Can Make Managing Contacts Easier And Less Time Consuming
Consider the following scenario: someone has a query regarding your product; an agent can easily respond directly to them rather than having to search through all chats, which could take much longer depending on their volume and origin.
Utilizing numerous profiles on social media might assist you in better managing your reputation and image. It’s much easier to keep track of unfavourable comments directed at your brand when one channel is less often used or has a more targeted audience than others.
For example, many businesses have a public account that is visible to everyone and a private one that is accessible just to their staff, allowing them to discuss business behind closed doors and without worry of it becoming public too soon.
4. There May Also Be Legal Reasons Why Having Another Page Could Be Useful
Posting information online about your business’s services or products is regulated as advertising, which means you must avoid making false claims about them or face a fine. As a result, many businesses that are not legally required to segregate their social media accounts do so in case they are searched and found guilty of violating the law.
Additionally, it is important that you modify the language on your business’s online presence to ensure that it does not violate any regulations or act illegally, which means that if you have multiple pages, you can keep them separate while still providing all of the same information to fans and potential clients – regardless of how they choose to follow you.
Social Media Contests
Conduct a contest in which participants can win prizes for following your account and posting specified hashtags or answering specific questions. Individuals will therefore feel an active need to follow you and will be more inclined to recall. If people are simply following one page, they are more likely to forget or drift away over time.
Having several accounts keeps your brand fresh in people’s thoughts and most likely boosts the likelihood of contacting them when necessary, either directly through different accounts or even by using each one as bait for marketing initiatives.
Offering Exclusive Content
Each channel can attract a specific audience and allows you to communicate with your fans in a unique way each time. You may determine that certain activities are better suited to specific channels – for example, providing behind-the-scenes updates on one account while discussing broad company information on another – in which case, it may be worthwhile to create more accounts than you believe you need.
For instance, say you have a frequently updated company blog. In that scenario, it may be prudent to create a separate Twitter account dedicated to business news and updates, allowing followers to focus only on one subject without becoming confused by what may or may not belong to them.
Researching Your Audience:
Figure Out Who They Are
What kind of people visits your accounts? How do they interact with each other? Who likes viewing pictures versus who prefers reading long posts on Facebook, and what makes either group react better? By figuring out the type of person who follows you already, you can find what might work best in order to hone in on even more like-minded individuals by creating accounts that attract the same type of people.
Location, Location, Location
Where are your fans located? Do you have a lot of followers from the USA or UK but not many in Asia? If so, it may be worth setting up an account there, too, as connecting with new people who share your interests across different channels can only help grow your business’s exposure and popularity over time.
Having multiple social media accounts can be a great way to reach out to more people around the world and help your company grow even further. Although it is important that you remember why you created an account for the first place – whether in order to promote a service or share the news with your clients, friends or family – having more than one page does not mean that you have to compromise the quality of your discussions and connections.
It is possible to keep everything just as it should be while still maintaining different accounts for each business purpose or audience type.