All posts in Book

The Filter (revisited) #csbook

I had lunch the other day with a friend who told me how he sometimes walks into WHSmith’s and buys obscure magazines just for the heck of it – no, […]

Is Peep Culture the New Pop Culture?

Since I wrote my essay for the book 12 months ago, we have been working at Tribal DDB Amsterdam to find a better framework to explain social media campaigns (which […]

Your Brand Is an Ape

Okay, we have now got through the past and present of digital advertising in our book. Now we move into the future of digital advertising as covered in our book. […]

When Sweden Rules the World

ABBA brought us disco and still spawn catchy show tunes at an impressive rate. Ikea, the friendly furniture giant, won its way into our homes by serving up bookshelves and […]

The Latin Spirit (revisited)

I can’t remember when I was told I was going to write about Latin American creativity. I remember vividly when we had the idea of the book. I very much […]

Sound in Digital Advertising

Today’s essay from the book is from the essay from Rafa Soto, co-founder of Herraiz & Soto. We have already done a follow up on this blog around this subject […]

Why Don’t You Just Switch Off Your Television Set …….

Latest essay from our book, this one by Jon Sharpe the former Chief Digital Officer at M&C Saatchi Group. If you’re wondering about his opening comment, hopefully you realised that […]

How Advertising Can Become a Friend Whose Company You Enjoy …..

The latest essay from our book from Sam de Volder, Creative Director at These Days/Wunderman: How Advertising Can Become a Friend Whose Company You Enjoy, Rather Than Just an Annoying […]

Small is beautiful: doing good digital ‘integration’ and the end of the big idea

You’ve spent the last five years trying to do ‘integrated’ work, in other words, your TV ad, your press ad and your website all look the same. You’re very proud […]

What Would Bill Bernbach Think?

This is the transcript of a séance conducted by Dave Bedwood and Sam Ball, Creative Partners, Lean Mean Fighting Machine and first featured in Digital Advertising: Past, Present, and Future. […]