Hi, I’m Tim, Creative Partner at rehabstudio, and this is my first post on Creative Social.
I wanted to write a little something about our most recent project for Last.fm. We did some great global branding work for them last year, and this year we helped them to develop the concept for the first annual Last.fm Festival.
Last.fm Festival – Showcase video from + rehabstudio on Vimeo.
You can read more about the Festival here: http://www.last.fm/group/Last.fm+Festival. It was an awesome party in NYC, myself (@timnotjim) and @meandjordan (Lead creative on Last.fm) flew in from London for the sold out gig – I heard the London event was a blast as well!
Artists were chosen by Last.fm and included The Futureheads, Young Knives, Two Door Cinema Club and Tokyo Police Club.
We built the Last.fm Festival brand and designed all of the promotional materials. But I thought the coolest part of the job was creating a unique VJ set for both of the gigs, which had live motion graphics showing data from the listener profiles of the people in attendance. Our proprietary platform plugged into the Last.fm API in order to get feeds, not only showcasing the people in the room on the night, but also pitting New York against London: highlighting the two cities’ tribal music tastes, top tracks and listening habits. The visuals featured Last.fm stats about the artists as well, and celebrated the users in the venues who had scrobbled the acts first and most often.
Last.fm’s API made all of this possible and the live infographic element was the perfect way to illustrate exactly how good the world’s best music recommendation service really is.
Both events were recorded and the live data visualisations will be re-broadcast to the rest of the Last.fm community on the Last.fm Playground. Check back here to Creative Social Blog on Wednesday to see the case study video!