• Skip to main content
  • Skip to header right navigation
  • Skip to site footer

Creative Social Blog

Technology & Marketing Guides

I-spy A Pair Of Levi’s Down Under

An interesting campaign by Host in Australia to get people talking about Levi’s again. Bob gave me this synopsis:

I Spy Levi’s
A real world game and mobile treasure hunt designed to get people talking about, and wearing Levis again.
Hundreds of pairs were ‘released’ on to the streets of Australia and New Zealand, worn by Levis representatives.
Twitter users could piece together clues (online or via their mobile) to locate the jeans and instantly win a pair by asking the wearer “Are those Levis?”.
If they got it right, the person wearing the denim had to drop their pants, and hand over the jeans on the spot.
The campaign generated plenty of PR and also satisfied Levi’s sampling requirements by getting the denim into the hands of the target (and vocal) demographic.

I am still not convinced that twitter works as the core to an advertising campaign (see Twitter – Enough already) and I would be interested to know what constitutes as success on this campaign (as I am sure that it is not number of followers).

This entry was posted in Advertising and tagged Host, levis, Twitter. Bookmark the permalink. Trackbacks are closed, but you can post a comment.

About Creative Social Blog

Welcome to Creative Social Blog (CSB) — a space for bloggers and digital marketers to learn and grow. Learn about various online marketing strategies, including SEO, Creative designing, Content designing, content marketing, and performance marketing.

Creative Social Blog

Copyright © 2023 · Creative Social Blog · All Rights Reserved

Privacy Policy / Cookie Policy / Powered by Creative Social Theme