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Creativeshowcase AU winners
Just wanted to say congrats (a little late I know) to the winners of the most recent quarter's Creative Showcase which were Clemenger with their Make the Most for Now Campaign for Vodafone. Clarie from Tequila Digital commented 'A smart content aggregator with smarts. What I like about this campaign is that it brings to life the Make the most of Now promise in a very tongue in cheek way. It's also pretty bug proof!'. Try it for yourself.
Runners up were Virtue Australia for...
Read More MySkyStatus – new travel tool from Luthansa
Sorry for hogging the pages of the blog with Profero campaigns (which are a bit like buses at the moment) but given previous discussions around utility, I thought I would share this latest piece of work from our New York team who have just launched a new travel tool for Lufthansa: MySkyStatus™. Free and easy to set up, MySkyStatus sends precise departure, altitude, location and arrival updates automatically to the traveler’s Facebook and Twitter pages while they’re in the air. MySkyStatus is able to track all flights so travelers of...Thoughts from Cannes
Back from another year in Cannes. I think that graham fink summed it up well when he tweeted: "a few great winners, but on the whole a bit weak. some odd decisions and strangely very little humour" (on the final point he clearly did not see LMFM's slot at Cannes - see the Cannes Lions site for a clip which will give you an idea).
However it definitely shook up the world of advertising. The most coveted prize at the Cannes ad festival went to an ad that wasn't made for TV, a PR campaign broke the record for winning...
Read More Creativeshowcase UK May’09 Winners Announced
Well done to Publicis Modem and Skive for winning the May'09 Creativeshowcase for their 'Start Thinking Solider' campaign for their campaign for army recruitment. The microsite supports a totally integrated campaign and contains 18 online challenges bridged with specially filmed sequences, conceived of in close collaboration with the COI and the Army with a location shoot spanning Salisbury to Kenya, push different themes like Decision Making and Teamwork, and different job roles like medic or engineer. Each challenge maintains the distinct first person POV used in the TVCs and...
