MINI Openness iPhone App

I am delighted to announce that the MINI iPhone application we (Profero) showcased in Antwerp, OPENNESS, has finally launched. The app is part of the latest digital MINI activity to promote the new MINI convertible, Stay Open, and something completely different from the run-of-the-mill motoring iPhone applications available within the iTunes Store. The MINI Openness mobile application encourages users to explore the unexplored and try new things. By downloading the application, users will have access to an off-beat guide to the UK's major cities, including London, Manchester, Birmingham and Edinburgh...