Media Archive

Who knew milk would make you sexy?

By IsabellePublished: November 23, 2009 at 23:12 Tags: , , , , , , , , , , , , ,
When we got in from our trips to Pixar, Blue Bottle Coffee Company and St George Spirits yesterday we discovered gifts on our bed in the form of Muscle Milk. This protein shake is aiming to expand their market and attract new drinkers who wouldn't have considered a protein shake before. Muscle Milk came to Pereira & O'Dell for help and the guys have come up with a fantastic execution of the brand idea: "From...To..." - illustrating Muscle Milk's ability to transform your body shape when combined with your workout. The first execution uses Thanksgiving as a creative springboard and...
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Video Painting by SWEAT SHOPPE

By IsabellePublished: November 6, 2009 at 12:08 Tags: , , , , , , , ,
Nice technology by multimedia duo SWEAT SHOPPE AKA Bruno Levy and Blake Shaw who have developed an interactive technology that enables them to essentially "paint" video onto any surface. Shooting in Queens, Brooklyn, and Manhattan, the duo spent weeks documenting their work in urban settings to create "The Landing" the first in a series of episodes that showcases their work as artist, technologist and performers. This is the type of stuff I love to see - when we remove technology...
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Augmented Reality goes 3D

By IsabellePublished: November 3, 2009 at 20:19 Tags: , , , , , , ,
Last week I attended eComm conference here in Amsterdam. One of the speakers was Claire Boonstra of Layar - a Dutch based startup who have developed an augmented reality browser for mobile and are soon to release version 3.0 - which is 3D. 3D Layar enables developer to create 3D objects in the virtual dimension. Demos of this range from 3D game objects to seeing a jumbo jet fly by or walking in an "experience dome" which provides an alternative world to the viewer. If you have some time there's a video of Raimo van...
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Did u know 4.0…well…did you?

By IsabellePublished: October 19, 2009 at 14:36 Tags: , , , , ,
Only today while looking through my browser history did the thought strike me about the sheer amount of webpages we skip through on a daily basis. We're hurtling forward so fast there's barely a chance to take stock of the breath of information we digest (or ignore) every hour. For some interesting stats on media behaviour take a look at this piece (via PSFK) My favorite quote of the piece is this: "The computer in your cell phone today is 1m times cheaper, and 1k times...
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The future then and now

By FernandoPublished: September 13, 2009 at 17:38 Tags: , ,
A couple of days ago some ideas and images about the relationship between technology and the everyday life came to my mind while I was reading this interesting post from Ian Tait talking about those amazing technology related things that surround us on a daily basis, and we just don't care (or at least those things don't surprise us anymore). At that very moment I remembered this video made by the Post Office Research Labs in the 1960s and all the stories we usually hear from our parents and grandparents about how difficult was life in...
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