When we got in from our trips to Pixar, Blue Bottle Coffee Company and St George Spirits yesterday we discovered gifts on our bed in the form of Muscle Milk. This protein shake is aiming to expand their market and attract new drinkers who wouldn't have considered a protein shake before. Muscle Milk came to Pereira & O'Dell for help and the guys have come up with a fantastic execution of the brand idea: "From...To..." - illustrating Muscle Milk's ability to transform your body shape when combined with your workout. The first execution uses Thanksgiving as a creative springboard and...