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It’s all about the experience – Nike AIR Live Show
It was at least challenging working with Nicolas Pimentel -Director of + castro innovation house- on this project for Nike. The objective was to do something different for the launching of new Nike Air Max in Argentina. So this idea sprang up, mixing online and offline worlds at the same time in a unique racing experience.
The Nike Air Live Show consists in an magnetic platform that allows Air Max shoes to float 1.6 inches from the surface while, at the same time, a mechanism receives the sign from the web that make the shoes move forward....
Read More Are you Chrome Fast?
To celebrate Google Chrome - as you all know, a fast browser - we collaborated with Google Creative Lab, BBH NY and B-Reel to create Google Chrome Fastball - a race across the Internet.
This is the second day it's been live and we've all ready had 57.000 play the game.
Here's how you play. Your task is to help a ball through a series of linked YouTube videos. When the ball gets stuck you move it along by quickly solving a challenge. Each of these imbedded games uses web services such as...
