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Learn the secrets of making great digital creative.
By James KirkPublished: December 2, 2011 at 12:26
Tags: course, creative, Digital, production, SheSays, strategy
One of the things about Creative Social that has always made it so special is that the participants in every event always give away their secrets. Whether that be a new technical trick, an insight to a problem, advice on production companies, people to hire or in many cases passing on new business pitches and letting friends know an account was up for grabs. This was how it started in London in 2004 and has continued that way ever since. With this in mind SheSays US – ran by long time social Alessandra Lariu - has now developed digital...
Read More Small is beautiful: doing good digital ‘integration’ and the end of the big idea
You’ve spent the last five years trying to do ‘integrated’ work, in other words, your TV ad, your press ad and your website all look the same. You’re very proud because you’ve just about mastered integration. Well, here’s the bad news: you missed the point. Integration is less about things looking the same and more about a consistent brand behaviour, specially on the digital arena.
This chapter will address some simple conventions to help you make the most of opportunities on the interactive space.
Before we go into the DO’s and DON’Ts of digital integration, here are three starting points on the...
Read More November’s Creative Showcase Winners
By IsabellePublished: December 8, 2009 at 10:25
Tags: Awards, brand, creative, creative showcase, Digital, doritos, facebook, green and blacks, sharing, Social Media, strategy, trivial pursuit, viral
Creative Showcase have released their November winner's and here is my take on them...
First place was awarded to the Trivial Pursuit Experiment by Tribal DDB. The website is part of a wider campaign that includes viral, online display, social media and PR co-developed with US based agency Uproar. While I immediately thought of Nike Running's Men v Women challenge - one could very easily argue that the battle of the sexes is an age old one...and certainly not innovated by Nike.
Before I get fully into this review, I'm going refer to the ongoing premise of...
Read More The Barrel House #cssf
By IsabellePublished: November 24, 2009 at 22:10
Tags: "battle of the bands" "perfect fools" entertainment advertising agency music band battle funny dancer pantomine drums keyboard bass guitar vocals, #cssf, Advertising, barrel house, barrelhousesf, Creative Social, creativesocial, Digital, global, Interactive, marketing, network, san fan, scissorsforlefty, the love makers, wyclef, wyclef jean
Pereira O'Dell were our host agency last week in San Francisco and we were lucky that they were the holders of one of San Fran's hidden gems - the Barrel House which was our main venue for the event - check out the photos here.
At 102 years old, this pre earthquake building was originally used as a wine warehouse for the emerging Californian wine industry. It was then used as a brothel before being bought up in the 60s by a commercial photographer named Ed Zac, known...
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At 102 years old, this pre earthquake building was originally used as a wine warehouse for the emerging Californian wine industry. It was then used as a brothel before being bought up in the 60s by a commercial photographer named Ed Zac, known...The MS Surface Table in action….
By IsabellePublished: October 1, 2009 at 08:44
Tags: Advertising, brand, branding, Digital, experience, Lonely Plant, marketing, Microsoft, MS Surface, Razorfish, retail, Technology
During the Cannes Lions, 35 Socials were given a demonstration of a MS Surface table and the excitement was palpable. At PICNIC last week here in Amsterdam I got the opportunity to find out what all the fuss was about. I was not disappointed:
But how can we apply this fantastic technology? The table is highly durable (as my tour guide demonstrated by heavily thumping the "screen") which makes it an idea retail experience tool.
Enter Amnesia Razorfish who...
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