creative Archive

Learn the secrets of making great digital creative.

By James KirkPublished: December 2, 2011 at 12:26 Tags: , , , , ,
One of the things about Creative Social that has always made it so special is that the participants in every event always give away their secrets. Whether that be a new technical trick, an insight to a problem, advice on production companies, people to hire or in many cases passing on new business pitches and letting friends know an account was up for grabs. This was how it started in London in 2004 and has continued that way ever since. With this in mind SheSays US – ran by long time social Alessandra Lariu - has now developed digital...
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It’s all about the experience – Nike AIR Live Show

By FernandoPublished: September 2, 2010 at 20:31 Tags: , , , , , ,
It was at least challenging working with Nicolas Pimentel -Director of + castro innovation house- on this project for Nike. The objective was to do something different for the launching of new Nike Air Max in Argentina. So this idea sprang up, mixing online and offline worlds at the same time in a unique racing experience. The Nike Air Live Show consists in an magnetic platform that allows Air Max shoes to float 1.6 inches from the surface while, at the same time, a mechanism receives the sign from the web that make the shoes move forward....
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Chrome Shorts

By IsabellePublished: January 4, 2010 at 20:46 Tags: , , , , , , , , , , , , , , ,
I started using Google Chrome this week, as it was recently released for macs. And I must say I'm impressed with it's speed and usability. I'm even more impressed by the 11 short films that Google has created to support it's launch. The approach reminds me of the very successful adiColor campaign that ran a few years back - adidas briefed several young directors to come up with their interpretation of each of the colours in the range. The clips were distributed via an adidas video blog and were seeded using an influencer strategy. Read More

November’s Creative Showcase Winners

By IsabellePublished: December 8, 2009 at 10:25 Tags: , , , , , , , , , , , ,
Creative Showcase have released their November winner's and here is my take on them... First place was awarded to the Trivial Pursuit Experiment by Tribal DDB. The website is part of a wider campaign that includes viral, online display, social media and PR co-developed with US based agency Uproar. While I immediately thought of Nike Running's Men v Women challenge - one could very easily argue that the battle of the sexes is an age old one...and certainly not innovated by Nike. Before I get fully into this review, I'm going refer to the ongoing premise of...
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Home Alone with Gustav Martner

By MarkPublished: September 18, 2009 at 11:50 Tags: , , , , , , , , , ,
Home Alone is a series of Creative Social interviews that reveal the obsessions behind some of the great progressive industry mavericks of today. Here we go backstage with Gustav Martner, Daddy founder, now Crispin Porter Bogusky Europe. Gustav, apart from wearing very skinny jeans and t-shirts made for adolescents you manage to knock out some pretty credible work and play the saw. Tell us about this saw business. I play the saw. Yes, a saw.That sharp thing that you normally would use to build a fence or steal a Christmas tree with. With the gentle stroke of a bow, the saw will make...
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