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A superpowerful combination
Doritos have teamed up with Pepsi Max to create a 'superpowerful combination'. The campaign will follow the adventures of Jack Scoville and Gary Lime, who, after being hit by a freak meteor shower, gain superpowers to become FireFingers (Doritos Fire crisps) and IceFist (Pepsi Max Citrus Freeze):
An online comic released in installments will follow the character’s crime fighting journey (first episode can be seen here). Social media will allow people to interact with them using Twitter and a 'Comic Yourself' Facebook app has been created to encourage people to turn their own photos into a...
Read More Could you hold your own in the War Room?
Bare with me, I am going to go back over that most trodden of paths the Obama election campaign (well his victory over Hilary).
I have read and seen some good presentations on this subject already (as I am sure you have) and let me state now I agree with all of them on how innovative and interesting the use of digital media was in this campaign and the election against McCain.
But in all the digital hoopla the biggest reason why Obama won was forgotten. It was because of the strategy devised at...

