brand Archive

Founders act as ”live” bicycle messengers for the launch of new bicycle brand Porteur.cc


By James KirkPublished: April 19, 2012 at 12:04 Tags: , , , ,
Today, Porteur.cc is launched - a new bicycle brand and concept that makes it easier to transport yourself on two wheels in town with style. (more...)...
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November’s Creative Showcase Winners

By IsabellePublished: December 8, 2009 at 10:25 Tags: , , , , , , , , , , , ,
Creative Showcase have released their November winner's and here is my take on them... First place was awarded to the Trivial Pursuit Experiment by Tribal DDB. The website is part of a wider campaign that includes viral, online display, social media and PR co-developed with US based agency Uproar. While I immediately thought of Nike Running's Men v Women challenge - one could very easily argue that the battle of the sexes is an age old one...and certainly not innovated by Nike. Before I get fully into this review, I'm going refer to the ongoing premise of...
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Who knew milk would make you sexy?

By IsabellePublished: November 23, 2009 at 23:12 Tags: , , , , , , , , , , , , ,
When we got in from our trips to Pixar, Blue Bottle Coffee Company and St George Spirits yesterday we discovered gifts on our bed in the form of Muscle Milk. This protein shake is aiming to expand their market and attract new drinkers who wouldn't have considered a protein shake before. Muscle Milk came to Pereira & O'Dell for help and the guys have come up with a fantastic execution of the brand idea: "From...To..." - illustrating Muscle Milk's ability to transform your body shape when combined with your workout. The first execution uses Thanksgiving as a creative springboard and...
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The MS Surface Table in action….

By IsabellePublished: October 1, 2009 at 08:44 Tags: , , , , , , , , , , ,
During the Cannes Lions, 35 Socials were given a demonstration of a MS Surface table and the excitement was palpable. At PICNIC last week here in Amsterdam I got the opportunity to find out what all the fuss was about. I was not disappointed: But how can we apply this fantastic technology? The table is highly durable (as my tour guide demonstrated by heavily thumping the "screen") which makes it an idea retail experience tool. Enter Amnesia Razorfish who...
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Home Alone with Lars Bastholm.

By MarkPublished: September 11, 2009 at 09:12 Tags: , , , , , , , , ,
Home Alone is a series of Creative Social interviews that reveal the obsessions behind some of the great & progressive industry mavericks of today. Here we go backstage with big chief Lars Bastholm, the recently appointed Chief Digital Creative Officer of Ogilvy & Mather, North America. larsbastholm Lars, you're a big guy with a big personality but we've heard you love film and have an even bigger screen at home. Show us and tell us what you are watching? I can't believe I'm about to reveal just how big a geek I am. But...
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