Berlin Archive

Berlin summary

By DanielePublished: May 19, 2007 at 19:28 Tags:
Okay, so the last Berlin related entry. Ed from Inventa has finally completed the summary from Creative Social Berlin which can be seen here. It seems it will also be on the Contagious CD so be sure to subscribe to Contagious magazine -one of the best mags out there at the moment. This does however mean that hope a few of the other authors start contributing soon. P.S. Before anyone says anything, as with Johnny, I will not be giving up the day job ;) ...
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Advertising teams (a belated roundtable post)

By OllyPublished: May 15, 2007 at 10:01 Tags:
Has anyone tried working them in a different way, say putting an above the line dude with a techy dude and seeing what happens? This was the initial question our gorup which then started a conversation about other ways of generating ideas, which then started discussions about how we all work. So it started a debate. Which is good. However the thoughts that came out of it are not necessarily new or provide the perfect way to come up with Black pencil ideas but they did point out that the type of work we’re now doing is different from a...
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That TV ad that we didn’t show.

By James CooperPublished: May 9, 2007 at 08:20 Tags:
Hello. This is the Vodafone ad that Flo and I were going to show but couldn't because of some legal schmegal do dah. Anyway, it's a DRTV ad so it's not exactly going to win a pencil or anything like that, but it's ineteresting because it was done 100% in house and the main illustrator was just 22, one of our Dareschoolers.   It's no big deal, I don't think we are suddenly going to be a TV agency or anything like that, but we were asked to...
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A seat at the Top Table

By Johnny VulkanPublished: May 2, 2007 at 18:56 Tags:
So what are the biggest barriers for agencies with digital heritage to take that next leap to becoming the lead agency? The first question was really whether we want to be the ‘lead agency’. Some felt that being lead agency meant that it came with a volume of work and responsibility and unnecessary distraction while others felt that ‘lead agency’ represented a chance to influence the total marketing solution and attaining that status would ensure an earlier and better role in the defining of briefs. Eventually we agreed that what was important was to have earlier input in the...
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The future of zoos

By DanielePublished: May 1, 2007 at 16:57 Tags:
elephant.jpg It was great to hear from Nicole from Dan Pearlman that the future of zoos lies in making the animals happy – this is why they have created a spectacular zoo in Hanover where elephants roam in the Jungle Palace, hippos play in the Zambezi and gorillas relax in the spectacular primeval jungle landscape. The passion with which Nicole enthused about the zoo made me wish that the Social was in Hanover rather than Berlin (although it was pointed out that Berlin has Knut). However I couldn’t help but be disappointed when I looked the zoo up...
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