Augmented Reality Archive

Volkswagen Singapore and Tribal DDB launch AR experience

By James KirkPublished: January 5, 2012 at 23:46 Tags: , ,
A new augmented reality experience greeted Singaporeans on the first day of the New Year. An interactive print advertisement placed by Volkswagen Singapore in the local daily, The Straits Times, allowed readers to participate using their iOS devices to discover the whole range of Volkswagen models. Users will have the showroom at their fingertips to explore model features and even book a test drive with just one touch. (more...)...
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Immersive movie virals from PlayStation@Store

By James KirkPublished: December 2, 2011 at 12:57 Tags: , , , ,
To show the capabilities of the Sony PlayStation and the rich movie content available from the PlayStation@Store, creative agency Studio Output has created three virals based on famous blockbuster franchises. Using the latest advancement in real time tracking, projection mapping and Augmented Reality technology, they have created a whole new experience, which they’re terming “Immersive Imaging” (II). The virals aim to highlight the VideoStore service on PlayStation@Store where users are able to rent or buy their favourite films in high definition.   http://www.youtube.com/watch?v=VrgWH1KUDt4   http://www.youtube.com/watch?v=N_cKsOe7hLI   http://www.youtube.com/watch?v=HQ1KaYEBe5U  ...
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Augmented Reality goes 3D

By IsabellePublished: November 3, 2009 at 20:19 Tags: , , , , , , ,
Last week I attended eComm conference here in Amsterdam. One of the speakers was Claire Boonstra of Layar - a Dutch based startup who have developed an augmented reality browser for mobile and are soon to release version 3.0 - which is 3D. 3D Layar enables developer to create 3D objects in the virtual dimension. Demos of this range from 3D game objects to seeing a jumbo jet fly by or walking in an "experience dome" which provides an alternative world to the viewer. If you have some time there's a video of Raimo van...
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