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Building Advertising on the iPad
When the iPad came out it was immediately seen as the ultimate device for "publishing". So it would not be long until magazines/publications would include advertising. But what we saw so far were just print-ads as JPG stills, maybe enhanced with video that was streamed from the net. When offline, the "interactive" video-ad is just a print-ad on the iPad. Boring.
So we began to think about how ads on the iPad should work. Since we are at the beginning of a "new era" we had no guidelines to follow...The Barrel House #cssf
Pereira O'Dell were our host agency last week in San Francisco and we were lucky that they were the holders of one of San Fran's hidden gems - the Barrel House which was our main venue for the event - check out the photos here.
At 102 years old, this pre earthquake building was originally used as a wine warehouse for the emerging Californian wine industry. It was then used as a brothel before being bought up in the 60s by a commercial photographer named Ed Zac, known...
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At 102 years old, this pre earthquake building was originally used as a wine warehouse for the emerging Californian wine industry. It was then used as a brothel before being bought up in the 60s by a commercial photographer named Ed Zac, known...The Future of Advertising…some thoughts…
Since visiting PICNIC09 here in Amsterdam, I pulled together some of my key thoughts referencing some slides from Gerd Leonhard AKA MediaFuturist and Tomi Ahonen on where things are headed for marketing and advertising.
Read More Picnic09 My Key Learnings
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