Advertising Archive

Building Advertising on the iPad

When the iPad came out it was immediately seen as the ultimate device for "publishing". So it would not be long until magazines/publications would include advertising. But what we saw so far were just print-ads as JPG stills, maybe enhanced with video that was streamed from the net. When offline, the "interactive" video-ad is just a print-ad on the iPad. Boring. So we began to think about how ads on the iPad should work. Since we are at the beginning of a "new era" we had no guidelines to follow...
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The Barrel House #cssf

Pereira O'Dell were our host agency last week in San Francisco and we were lucky that they were the holders of one of San Fran's hidden gems - the Barrel House which was our main venue for the event - check out the photos here. Picture 12 At 102 years old, this pre earthquake building was originally used as a wine warehouse for the emerging Californian wine industry. It was then used as a brothel before being bought up in the 60s by a commercial photographer named Ed Zac, known...
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The Future of Advertising…some thoughts…

Since visiting PICNIC09 here in Amsterdam, I pulled together some of my key thoughts referencing some slides from Gerd Leonhard AKA MediaFuturist and Tomi Ahonen on where things are headed for marketing and advertising. ...
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The MS Surface Table in action….

During the Cannes Lions, 35 Socials were given a demonstration of a MS Surface table and the excitement was palpable. At PICNIC last week here in Amsterdam I got the opportunity to find out what all the fuss was about. I was not disappointed: But how can we apply this fantastic technology? The table is highly durable (as my tour guide demonstrated by heavily thumping the "screen") which makes it an idea retail experience tool. Enter Amnesia Razorfish who...
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Qapture

Nice aggregator from Michael and his Big Spaceship. We knew about this a long time ago but have been too busy using it. Do you know Creative Social have guest tweeters? Oh yes we do, that's unless our last one offended too many of you. Give Isabelle a shout to get on board (first name at creativesocial.com).

qapture

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