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Volkswagen Singapore and Tribal DDB launch AR experience
A new augmented reality experience greeted Singaporeans on the first day of the New Year. An interactive print advertisement placed by Volkswagen Singapore in the local daily, The Straits Times, allowed readers to participate using their iOS devices to discover the whole range of Volkswagen models. Users will have the showroom at their fingertips to explore model features and even book a test drive with just one touch.
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