Comments on: F**k Digital, Digital is Dead at Eurobest http://www.creativesocialblog.com/creative-social/fk-digital-digital-is-dead-at-eurobest The Voice of the Creative Social Tue, 06 Dec 2011 10:33:37 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: koningwoning http://www.creativesocialblog.com/creative-social/fk-digital-digital-is-dead-at-eurobest#comment-302 koningwoning Tue, 08 Dec 2009 11:44:22 +0000 http://www.creativesocialblog.com/?p=2139#comment-302 Funny.... and there's just me thinking it might be the simple fact that most creative teams still just want to make a thirty second spot (or even more seconds viral) which then has to be translated into a banner..... It would have been a lot more realilstic to just call the cow a cow instead of all of these hoops you jump through. It starts by telling people that if they don't understand digital* in a short amount of time they're fired. Or actually when you hire people, don't hire people who don't understand that - but steer quite clear from it. Now, most agencies are just giving lip service when they say that digital is at the heart of their company. *I say digital... but digital is just a means. What I really mean is interaction. A two way street instead of just pushing your message through other people's throats. That too happens on digital and is a finite model. Funny…. and there’s just me thinking it might be the simple fact that most creative teams still just want to make a thirty second spot (or even more seconds viral) which then has to be translated into a banner…..

It would have been a lot more realilstic to just call the cow a cow instead of all of these hoops you jump through.

It starts by telling people that if they don’t understand digital* in a short amount of time they’re fired. Or actually when you hire people, don’t hire people who don’t understand that – but steer quite clear from it.
Now, most agencies are just giving lip service when they say that digital is at the heart of their company.

*I say digital… but digital is just a means. What I really mean is interaction. A two way street instead of just pushing your message through other people’s throats. That too happens on digital and is a finite model.

]]> By: Jackie http://www.creativesocialblog.com/creative-social/fk-digital-digital-is-dead-at-eurobest#comment-301 Jackie Mon, 07 Dec 2009 18:03:33 +0000 http://www.creativesocialblog.com/?p=2139#comment-301 Hi there! Really great presentation with lots of good ideas there. While I agree that "three suspects" are a big problem for digital,I don't think they're killing it. Certainly, herd mentality, mis-use of technology and silo’d thinking are harmful to the progression of digital creativity and useful adaptation of new technologies. However, I think they’re much more of a kick in the crotch than a shot to the head. Brands that put "baby" (digital) in a corner and replicate cool executions for no apparent reason other than to get PR may have their 5 minutes of fame. BUT, I think it’s these imitations that make the truly great executions stand out, and push leaders to bust out their lanterns and pioneer new territory. Hi there!
Really great presentation with lots of good ideas there.

While I agree that “three suspects” are a big problem for digital,I don’t think they’re killing it.

Certainly, herd mentality, mis-use of technology and silo’d thinking are harmful to the progression of digital creativity and useful adaptation of new technologies. However, I think they’re much more of a kick in the crotch than a shot to the head.

Brands that put “baby” (digital) in a corner and replicate cool executions for no apparent reason other than to get PR may have their 5 minutes of fame. BUT, I think it’s these imitations that make the truly great executions stand out, and push leaders to bust out their lanterns and pioneer new territory.

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