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Being Good Archive
D&AD Awards 2012
Last week the D&AD Awards 2012 judges were announced. We are very happy to say that this year the list includes 6 Socials across Digital Design and Digital Advertising. Check out the full list here.
(more...)...Winner and Finalists of Music Video Challenge featured on Moby’s latest album
Moby released Destroyed Deluxe on October 31st - a deluxe version of his latest album Destroyed. This new edition consists of a 3-disc set that includes unreleased tracks, live footage and videos.
The supporting music videos for both ‘After’ and ‘The Right Thing’ are from new directors who entered the Saatchi & Saatchi ‘Hello, Future’ Music Video Challenge this summer. As part of the 21st New Directors’ Showcase, Saatchi & Saatchi partnered with Moby, Vimeo and BUG to discover fresh filmmaking talent with the Music Video Challenge. The brief was to visualise the concept of ’Hello, Future’ in the form of...
Read More Nike’s recycled ad (in more ways than one)
Actually like Nike's latest recycled ad which is promoting Nike better world which is a mission to make the world a better place with sport:
However it seems that the recycling has not been limited to using recycled clips as certainly the idea at the core of it is certainly not a new one:
Question is, does it matter?
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Read More Good by Ideas – Ideas wanted to save lives
Good for Nothing, a collective of thinkers, makers and doers, has partnered with Made by Many to build a rapid and collaborative response to the humanitarian disaster in East Africa.
A child is dying every six minutes in East Africa. And, according to the UN, 3.2 million Somalians are in need of immediate lifesaving assistance in its worse drought in over 60 years.
The challenge is this -- how can Good for Nothing and MxM create something simple to accelerate donations to support the demands of the relief effort.
A small army of volunteers at MxM spent last...
Read More Being Good
Today's essay from our book, comes from Johnny Vulkan, Co-founder and Partner, Anomaly – New York:
“Pass the milk please, dear,” replied the woman while deftly sidestepping the seemingly easy question being posed to her. “So, remind us again what exactly is it that your son does?”
It was slightly disturbing to discover that someone’s mother (OK, my mother) would actually be slightly embarrassed that her child worked in advertising, but upon even the most cursory examination she does have a point. Advertising and marketing, in all its forms, doesn’t have a particularly good reputation (a moment’s pause for irony, please)....
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