There are some seriously polished award entry films out there with great voice-overs, polishing turds of work to be frank.
At up to 5 mins a pop plus loading time, they’ve added a solid two or three days to the time needed to judge them & most judges (you’d hope) additionally migrate to the actual sites and online campaigns anyway. Forget the time needed to make those films.
So quarterly award entry (eg One Show, Tomorrow Awards) has thrown a stick in the works for the yearly mayhem, or polished process of agency entries.
One – it’s bad, because entering anything, anytime, is major hassle and takes away from doing the work we get paid for. Even if your agency is incentivised by awards and therefore the process takes a priority. Yes believe it. Many agency directors get financial bonuses because of award results….
Two – quarterly is great. We shouldn’t be making those entry films at all. We should be sending in links & recommending the work in a sentence.
Some say the work should just speak for itself. Sure. But when you pass something on, when you share something, you often mention something about it, or if you don’t, just who passed it on to you says more than enough.
I’m suggesting all award entries should be a link and a tweets worth of words. It’s not the newest idea. It just needs doing.
Just as James Cooper laments: zero waste.
Tomorrow award Summer entries go in here. They’ve already helped you by scrapping the categories.
