Author Archive

Making / Hacking Films: Creative Social Sydney

The latest Antipodean Creative Social, organised by Publicis Mojo took place at Finch, a very progressive content production company down here in Sydney. We met with Emad Tahtouh, their Head of Technology, who presented how Finch works with e.g. the Eye Writer in order to explore new creative concepts, innovative production and augmentation of video. Here is a doco of the evening. http://vimeo.com/30037895 To me it is remarkable that Finch invests in emerging and experimental technologies as they relate to video production. And if you look at Emad's soldering table you know he is a real tinkerer. I'd...
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Two unusual perspectives on Sydney: underwater and through the burbs

This week's Creative Social Sydney, hosted by MOJO and Amnesia Razorfish, welcomed two speakers. Louise Hawson and Richard Vevers, both ex-advertising professionals, explore our home town Sydney in inspiring and unusual ways. Both reminded us again of a) the power of the blog and its audience and b) that there must be a life outside of marketing and advertising. [caption id="" align="aligncenter" width="361" caption="Creative Social at MOJO invite"]Creative Social at MOJO invite[/caption] We at Creative Social Sydney also had social kingpin Daniele Fiandaca...
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A race of “Like” across facebook

The Melbourne Cup is being held for the 150th time this year and is often described as "the race that stops the nation". In 2010 it seems to live up to its moniker with torrential rain flooding Victoria's capital. But it also signals the beginning of the Australian spring, and for us at Holler Sydney it meant a fresh idea on how to best transfer a horse race onto facebook. [caption id="" align="alignnone" width="500" caption="Greatest Cup Never Run on facebook"]Greatest Cup Never Run on facebook[/caption] Check out Boag's Draught's "Greatest Cup Never Run"...
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Creative Social Sydney: Obama turns Pulp Fiction

Sydney's Creative Social opened the floor and mic for the latest (and greatest?) from all willing participants. It was definitely cool to see what's cooking or what has just been released by all the hard working creatives. Creative Social Sydney hosted at New Dialogue Russ from Tequila covered his Save Miguel campaign and sneakily handed out Portuguese bottle corks - which become quite a nice toy to fiddle around with. In ten years, when screw-on caps have eradicated these critters completely, I' ll score big on ebay. Original Save Miguel cork Read More

Creative Social Sydney: Endless horizon and a lot of salt

Not often do you encounter images of striking and unique beauty but Frederick Murray's large scale photographic work of the very salty Lake Eyre (or better of the void, the space) definitely gives you a glimpse of something otherworldly. Creative Social Sydney, hosted and organized by Deepend, invited one of Deepend's favourite collaborators to speak about the images he creates in solitude and in the middle of absolute flatness with nothing but a 360° horizon. Salt 151, by Frederick Murray All rights reserved by Frederick Murray (studio at murrayfredericks dot...
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