Author Archive

Invention session with Autodesk’s Tom Wujec, lexicographer Erin McKean and inventor Saul Griffith #CSSF

By tedperssonPublished: December 2, 2009 at 23:52 Tags:
After an official waffloff outside the Barrelhouse (free waffles! of your choice!) the Friday morning started with a 9 am session on invention. First out was an amazing session by Tom Wujec, fellow at Autodesk. Tom Wujec Design as Strategy As a fellow, Toronto based Tom Wujec's work at Autodesk focuses on customer innovation, long-term growth and future technology. In his session titled 'Design as Strategy' Wujec outlined why he believes visual thinking can change the way companies do their business on a fundamental level (and I believe him!). Wujec's presentation outlined four aspects of design thinking (even though he did only have time...
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Visions of an ‘ABSOLUT’ World

By tedperssonPublished: March 24, 2008 at 21:09 Tags:
IN AN ABSOLUT WORLD Mid last week, after more than a year of work, we at Great Works in Stockholm and New York launched ABSOLUT's future platform for artist collaboration on absolut.com/iaaw. As I think most of you know, ABSOLUT pioneered working closely with the creative community, starting with a legendary ad created by Andy Warhol in 1985. The idea was simple – the brand let creative people interpret the bottle shape and the brand. Last year ABSOLUT VODKA launched it's new campaign called IN ABSOLUT WORLD, developed by TBWACHIATDAY and Great Works. In the evolved campaign,...
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Camila Yahn: Sao Paulo session 5

By tedperssonPublished: December 5, 2007 at 14:00 Tags:
Camila Yahn Around noon, one and a half hours after schedule Camila Yahn, fashion editor of Folha de S. Paulo, Latin America’s most circulated newspaper, entered the stage. Yahn started by discussing the Brazilian fashion scene, which according to her suffers from cultural insecurity and a non-collaborative atmosphere. As a result, today’s Brazilian fashion lacks a clear identity. After covering the industry for 10 years she decided to to contribute in giving Brazil a better self confidence fashion wise. To do this Yahn founded Pense Moda (Portugese for ‘Think Fashion’) – a 5 day fashion industry...
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