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Are clients ready to let digital agencies take the lead? (Roundtable summary #cssf)

By SamPublished: November 27, 2009 at 10:34 Tags:
Background We have beaten the digital vs advertising debate to death and all agree that it is simply the best agencies that will succeed. However the debate does not seem to be going away and there have been a few articles in Adage around whether digital agencies are ready to lead. We all know the answer to this but we have to admit that progress has been slow. Therefore is the real question Are clients ready to let digital agencies take the lead (the old adage of you don't get sacked for buying IBM springs to mind)? If so what...
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Mauro Gatti. Funny guy. Great artist.

By SamPublished: May 20, 2008 at 13:18 Tags:

Yes. We were in Florence. But we were hard at work. The first afternoon Mark & Daniele even stashed us  in a cellar while it was 30°C outside. That’s where we met Mauro Gatti. In 2004, Gatti co-founded Mutado, a creative studio with offices in London and Milan. He began his career as an interactive designer in the mid-90’s and became highly influential through his personal space thebrainbox.com. His main passion is illustration. And here’s where it gets interesting. You see, if I’m honest, I’m not often surprised by the work of illustrators. Especially when we talk...

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Annoying

By SamPublished: October 15, 2007 at 13:49 Tags:
So annoying and hypocritical. I’m talking about car companies that are actually now using the green theme to sell more cars. In Belgium I saw at least four brands in the past few weeks who are trying to trick people into buying, because their cars are so environment-friendly. And nobody seems to be bothered by it. That’s having some nerve, not? Consume less = Pollute less That said, one of the most simple but brilliant ideas I saw in Cannes this year, was the copy machine sticker for TREES (a non-profit environmental organisation) by Arc Worldwide...
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A Global Warning

By SamPublished: July 20, 2007 at 12:50 Tags:

poster_2.jpg 

We just launched a campaign for the Nokia NSeries to make it (even more) clear that these devices are more and more competing with computers. As Nokia stated when they launched the N95: "It's what computers have become." A bit of an absurd campaign in which computers get jealous and they kind of show their anger by ehm... biting people :-). You can see what happens here. Although it seems like it has been set up as something real, people will immediately understand it is advertising...
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Damn, I which I we were a porn agency

By SamPublished: June 22, 2007 at 11:57 Tags:
Last time in Berlin somebody mentioned people of his agency appearing in their own creative. And I'm not talking about self-promotion (like this one from the LMFM crew that made me really laugh), but real work for real clients.I mean, shooting yourself, budgets that are so small you can't afford to pay models and rights etc. (only 10.000.000 people in Belgium and 3 languages!). I guess those of you working with rather smaller budgets for smaller markets know what I'm talking about. So I thought of sharing with you some of our own These...
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