Playground stores is a specialist retailer of hiking and outdoor equipment, we created this campaign just before the Summer. The insight was based on a physical studied written by the Swedish Health Council claiming the amount attentiveness experienced by hiking over long distances. So… if hiking makes you more alert, exactly how long can you stay awake by walking?  ...

Our brief was to stimulate the posting of parcels and increase the knowledge about Posten’s services among youth, without spending one penny on media. The solution was Stefan the Swopper, a 28 years old lifestyle artist from Stockholm who was sick and tired of all his belongings and therefore decided to swap them. Everything from his apartment to toothbrush had to go within one month.    The hub of the campaign was based on utilising different social media channels. We created a website where users could see the whole of Stefan’s possessions and could...