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When Sweden Rules the World
ABBA brought us disco and still spawn catchy show tunes at an impressive rate. Ikea, the friendly furniture giant, won its way into our homes by serving up bookshelves and beds with a side order of… meatballs?
Platonic unisex saunas. Eccentric, blob-shaped cars. A wrist-slashingly morose national cinema, which nevertheless claims a cozy role as film theory’s eternal darling. The mysterious Swedish bikini team.
Sweden, this anomalous, oblong nation of 9 million, wedged as comfortably as an axe into Europe’s forehead, has enriched the world with a wildly...Introducing the stndrd agreement
Today Acne, B-Reel, North Kingdom, Perfect Fools and Unit9 together took another step towards making life easier for digital producers at agencies and production companies. How? By adding a boiler plate master service agreement to stndrd.org, the open source approach to digital creative production.
In the spirit of Swedish collectiveness we have used united experiences and best practices to put together a basic MSA – Master Service Agreement – to be used as is, or paragraph by paragraph to add to a conflicting contract. Or to be used as a boilerplate to add to.
The basic thought is, as for Read More
McDonald’s Dreaming in Mono
Dreaming In Mono - Episode #1 from Dreaming In Mono on Vimeo.
After all of the hot discussions at different Creative Socials we've attended about integration, storytelling and long-term conversations vs. short-run campaigns, we returned to our little quonset hut up here by the North Pole and started cooking on our best answer to these issues. Fortunately we were blessed with a courageous and innovative client in the form of Nordic McDonald's. The result is Dreaming in Mono, a new...Mentos KissCam
If you thought we were Fools before, wait until you see our new Mentos KissCam production for BBH London. KissCam enlists your webcam to deliver some pretty fresh "interactivity". Check it out at www.mentoskisscam.com. (WordPress' image upload tool didn't like me today so I'm going to leave this as a text post)...
Read More K-Swiss Free Running
Great to see all of the folks who turned up at the dinner in New York last Friday. Our week last week started out with the launch of the new K-Swiss Free Running online campaign. If you were at CS São Paulo you might remember it from Tony Högqvist's that's me that is, and now we're happy to report that it's live. Mark Chalmers and his associate James Goode tapped Perfect Fools to produce this campaign, and we've had a great time working on it together with them. See what you think...
