Profero Sydney has just launched a great campaign in conjunction with NAPCAN (The National Association for the Prevention of Child Abuse and Neglect) around the issue of cyber-bullying in Australia. SOSO (Smart Online, Safe Offline) Cyber bullying affects real lives is the first campaign to target kids directly, in their language, images and within their social networking environments What makes this campaign interesting when compared with other activity in this space is 3 key things :- It’s a joint partnership between Profero and...