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New shoes for a new world.
adidas have become the first company to add augmented reality to their products, according to Wired Magazine's article.
In February, adidas originals will release augmented reality enabled trainers which can be activated on adidas.com - presenting an adidas originals virtual world which can be controlled by manipulating the trainer.
Chris Barbour of adidas is quoted as saying: We are not trying to mimic a real-world look, we have a more stylized, pop-up book creative approach...the neighborhood...
Read More Chrome Shorts
I started using Google Chrome this week, as it was recently released for macs. And I must say I'm impressed with it's speed and usability. I'm even more impressed by the 11 short films that Google has created to support it's launch.
The approach reminds me of the very successful adiColor campaign that ran a few years back - adidas briefed several young directors to come up with their interpretation of each of the colours in the range. The clips were distributed via an adidas video blog and were seeded using an influencer strategy.
Stella’s Ritual
In an effort to dramaize their pouring ritual, Stella have set up an 21 day painting project in central New York. which features a hand painted bill board depicting the step by step pouring ritual in a pain staking process that portrays the brand's craft message. The project is being filmed and the output will be a stop frame animation bringing the painstaking process to life.
This kind of activity which has the potential to generate the talkability we constantly seek. By creating this dramatization of craft,...
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This kind of activity which has the potential to generate the talkability we constantly seek. By creating this dramatization of craft,...F**k Digital, Digital is Dead at Eurobest
On Friday Creative Social's Mark Chalmers introduced our talk at Eurobest which was then given by Ted Persson & Tony Hogqvist. Despite a poor turnout for many Eurobest seminars, Creative Social drew a pretty much full house with their provocative F**k Digital seminar which was brought to life beautifully with illustrations by Ola Persson AKA Kongotec. Check out the pictures here... And the slideshare here.
Ted kicked off the talk, positing that digital is all around us, that it's no longer something...
