Author Archive

Would you go anywhere with anyone?

By GustavPublished: August 21, 2009 at 08:34 Tags: , , , , ,
Scandinavians are not known to be all that spontaneous. But hopefully that'll change with the SAS Globe of Fortune. (Basically the Wheel of Fortune for travelling, but with a social twist.)   [caption id="attachment_1602" align="aligncenter" width="500" caption=""]SAS Globe of Fortune[/caption] At sasglobeoffortune.com you connect with Facebook and spin away to get you randomly selected SAS destination and your randomly selected travel partner. You get 10 spins in total, and if you are spontaneus enough - you can win the trip that destiny has picked for you.   [caption id="attachment_1603" align="aligncenter" width="500" caption=""]Read More

The SAS/SJ Fightbanner

By GustavPublished: May 26, 2009 at 08:26 Tags:
Being one hour late to Creative Social Antwerpen (flight delayed but SAS came to the rescue), we never got the chance to show this banner we did a couple of months back - a typical piece of Daddy work we really wanted to share. So here it is.   It's about the pretty unlikely co-branding and collaboration between our client Scandinavian Airlines (SAS) and the only train company in Sweden (SJ). Sweden being a large country - these two companies are not only each others competition - but are more or less considered arch enemies. In business and marketing. This banner tells the story...
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THE INTERACTIVE KETCHUP GROWING EXPERIMENT

By GustavPublished: November 27, 2008 at 15:46 Tags:
Encouraging words - a working fertilizer? The Interactive Ketchup Growing Experiment for Heinz is putting the theory "Talking to plants help them grow better" to the test and everyone is invited to participate. The site talktotheplant.com was launched to promote the new Heinz concept "No one grows ketchup like Heinz" and in order to prove that - and not just say it - we set up a rig consisting of two plants, one speaker and one microphone. (The IRL rig is actually a small room behind Daddy’s server room in Gothenburg). Find out...
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