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One wine, a thousand conversations
Source: Contagious Magazine
To encourage people to drink more Argentinean wine, we at BBDO together with the National Fund Wine Fund launched a campaign with a TV spot showing a typical family talking in Esperanto with Spanish subtitles. The exact same spot was the aired with 14 different sets of subtitles, giving the impression that consumers were watching different conversations each time.
The campaign´s tagline promised "One Wine, a Thousand Conversations" and was supported online with a digital platform encouraging people to create their own subtitles for the ad and share their versions of...
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The campaign´s tagline promised "One Wine, a Thousand Conversations" and was supported online with a digital platform encouraging people to create their own subtitles for the ad and share their versions of...It’s all about the experience – Nike AIR Live Show
It was at least challenging working with Nicolas Pimentel -Director of + castro innovation house- on this project for Nike. The objective was to do something different for the launching of new Nike Air Max in Argentina. So this idea sprang up, mixing online and offline worlds at the same time in a unique racing experience.
The Nike Air Live Show consists in an magnetic platform that allows Air Max shoes to float 1.6 inches from the surface while, at the same time, a mechanism receives the sign from the web that make the shoes move forward....
Read More Less tools, more communication
We can put together a fan page in Facebook, add a new profile in Twitter, make a track list in tune with our own brand at Spotify, hire an adwords campaign at Google and there you have it.As you're reading this, for sure there's someone (related to some kind of media, agency, an advertiser or from anywhere else) saying something similar in Buenos Aires, San Francisco, Paris, Madrid, Toronto or wherever you think about.
All of the sudden and sitting at the same table, we've all become experts in something regarding the bastardized and beat up Social Media and its multiple...
Read More Being an early abandoner is an option
We are overwhelmed. Bombarded. Stunned. Overexposed. Every X amount of days, something new grabs the attention of all the people who, in one way or another, work in or is related to the new technologies and/or new media (communicators, advertisers, economists, technologists, researchers, journalists, and a loooong etc.) in a furious and apparently unstoppable manner.
Suddenly, everything should be absorbed ASAP. That Kindle makes Amazon sell more ebooks for the Holiday Season than traditional books; that trying Formspring.me is a must because everyone is using it and we feel like trying it even if we don't really know if it's...
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