Roundtable – Creating content

As agencies, we’re good at making ads, but do we need to get better at creating content? To start we think that as an industry we would be pretty naïve to think that we don’t need to continually get better at creating “communication” regardless of it’s form. “Content” is an area that is still defining itself. What exactly is “content”? Or more importantly, what makes “good content”? Is it a film, an article, a reality show, a game, or a giant octopus that can wank 9 bananas simultaneously? We don’t think anyone can give a clear...