Digital agencies have not failed ..

Flying into Shanghai for the Creative Social in November last year, you’d never have guessed that the talk round the table would be of failure in the digital market. As we sat there in our sunny loft space, looking out on a country pulsing with new opportunity, we were coming to the end of another great year as an industry, and despite looming economic concerns it was definitely digital’s day. So as we took our seats it was somehow refreshing to be considering the topic up for discussion - ‘Digital has failed”. The idea, prompted by a provocative article accusing...